docs: check tags on publication failure

RELEASE_PROCESS.md

@@ -17,7 +17,7 @@ Users with permissions in the `@spectrum-web-components` organization on NPM can
 
 The docs site will publish automatically if the `#publish` string is included in the commit message and the check suite runs successfully.
 
-In the case of a publishing error, `yarn lerna-publish` will no longer work. Instead, you'll need to run:
+If publishing fails with an error, check the [list of tags](https://github.com/adobe/spectrum-web-components/tags) to see if new tags have been released for your publishing attempt. If they have, then `yarn lerna-publish` will no longer work. Instead, you'll need to run:
 
 ```
 yarn lerna-publish from-package