docs: add readme and doc folder

ask-sdk-controls/README.md

@@ -0,0 +1,38 @@
+<!-- markdownlint-disable MD041 -->
+<!-- markdownlint-disable MD033 -->
+
+<p align="center">
+  <img src="https://m.media-amazon.com/images/G/01/mobile-apps/dex/avs/docs/ux/branding/mark1._TTH_.png">
+  <br/>
+  <h1 align="center">ASK SDK Controls Framework (Beta)</h1>
+</p>
+
+The ASK SDK Controls framework builds on the [ASK SDK for Node.js](https://github.com/alexa/alexa-skills-kit-sdk-for-nodejs), offering a scalable solution for creating large, multi-turn skills in code with reusable components called *controls*.
+
+## Documentation
+
+- [About the Controls Framework](https://alexa.design/controls)
+- [User Guide](https://github.com/alexa/alexa-skills-kit-sdk-for-nodejs/tree/2.0.x/ask-sdk-controls/doc/userGuide.md)
+- [API Reference](http://ask-sdk-controls-typedoc.s3-website-us-east-1.amazonaws.com)
+
+## Samples
+
+### [Hello World](https://github.com/alexa/skill-sample-controls-hello-world)
+
+Sample that familiarizes you with the Controls framework, allowing you to hear a response from Alexa when you trigger the skill.
+
+### [Fruit Shop](https://github.com/alexa/skill-sample-controls-fruit-shop)
+
+Build a multi-modal grocery shopping skill using custom and library controls for item lists, shopping cart management, and checkout.
+
+## Opening Issues
+
+For bug reports, feature requests and questions, we would like to hear about it. Search the [existing issues](https://github.com/alexa/alexa-skills-kit-sdk-for-nodejs/issues) and try to make sure your problem doesn’t already exist before opening a new issue. It’s helpful if you include the version of the SDK, Node.js or browser environment and OS you’re using. Please include a stack trace and reduced repro case when appropriate, too.
+
+## License
+
+This SDK is distributed under the Apache License, Version 2.0, see LICENSE for more information.
+
+## Got Feedback?
+
+Request and vote for Alexa features [here](https://alexa.uservoice.com/forums/906892-alexa-skills-developer-voice-and-vote/filters/top?category_id=322783)!