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Add frequently asked questions about AMP Ads #10916

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merged 3 commits into from Aug 18, 2017
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jasti
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@jasti jasti commented Aug 14, 2017

A quick FAQ pointing to some links before posting the public blogpost for the fast fetch launch

Yes. A number of great looking ads developed in AMP format can be found [here](https://ampbyexample.com/amp-ads/#amp-ads/experimental_ads). They use advanced components in AMP. They give the user a great experience while ensuring that the performance remains great.

#### Are there any tools to create AMP Ads?
Yes. [Celtra](http://www.prnewswire.com/news-releases/celtra-partners-with-the-amp-project-showcases-amp-ad-creation-at-google-io-event-300459514.html) provides out of the box support for AMP ads in their ad creator platform. Other tools like Google Web Designer are also in the process of adding support.
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Add link to Google Web Designer?

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@keithwrightbos Could you PTAL?

Yes. [Celtra](http://www.prnewswire.com/news-releases/celtra-partners-with-the-amp-project-showcases-amp-ad-creation-at-google-io-event-300459514.html) provides out of the box support for AMP ads in their ad creator platform. Other tools like Google Web Designer are also in the process of adding support.

#### How can I verify that an AMP Ad is valid?
Depending on your development environment, there are a few options:
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Worth making more explicit that AMP creatives must be valid to get preferential render?

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@jasti jasti Aug 15, 2017

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Done.

- Partner with [Cloudflare](https://blog.cloudflare.com/firebolt/) and use their public validator end point.

#### Do AMP Ads support 3rd party verification and validation?
Yes, there is native support for verification and validation using amp-analytics. (e.g. Google’s ActiveView integrates this way). There are also other vendors like MOAT that are actively implementing support for it.
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By validation you mean validation of viewability? I fear you're mixing terms here making it unclear...

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Done

Yes. Learn more about it [here](https://github.com/ampproject/amphtml/blob/master/extensions/amp-animation/amp-animation.md).

#### Does AMP Ads have an exit API?
Yes. Learn more about it [here](https://github.com/ampproject/amphtml/blob/master/extensions/amp-ad-exit/amp-ad-exit.md).
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Is exit API a standard throughout the industry? Perhaps expand on what you mean by exit?

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Done

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PTAL

Yes. A number of great looking ads developed in AMP format can be found [here](https://ampbyexample.com/amp-ads/#amp-ads/experimental_ads). They use advanced components in AMP. They give the user a great experience while ensuring that the performance remains great.

#### Are there any tools to create AMP Ads?
Yes. [Celtra](http://www.prnewswire.com/news-releases/celtra-partners-with-the-amp-project-showcases-amp-ad-creation-at-google-io-event-300459514.html) provides out of the box support for AMP ads in their ad creator platform. Other tools like Google Web Designer are also in the process of adding support.
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@keithwrightbos Could you PTAL?

Yes. Learn more about it [here](https://github.com/ampproject/amphtml/blob/master/extensions/amp-ad-exit/amp-ad-exit.md).

#### Where can I learn more about AMP Ads?
The public [website](http://ampproject.org/ads) is a good place to start.
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https?

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done

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Updated with Hongfei's change

@keithwrightbos keithwrightbos merged commit 78ccf40 into master Aug 18, 2017
@rsimha rsimha deleted the jasti-patch-1 branch June 26, 2018 17:55
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