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Fixed smart quotes
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amyjko committed Aug 2, 2020
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Expand Up @@ -121,7 +121,12 @@ <h1>What designers do</h1>
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<blockquote>
...designers tend to unconsciously default to imagining users whose experiences are similar to their own. This means that users are most often assumed to be members of the dominant and hence “unmarked” group: in the United States, this means (cis) male, white heterosexual “able-bodied,” literate, college educated, not a young child and not elderly, with broadband internet access, with a smartphone, and so on. Most technology product design ends up focused on this relatively small, but potentially highly profitable, subset of humanity. Unfortunately, this produces a spiral of exclusion, as design industries center the most socially and economically powerful users, while other users are systematically excluded on multiple levels. (<a href="">Sasha Costanza-Chock, 2020</a>)
...designers tend to unconsciously default to imagining users whose experiences are similar to their own.
This means that users are most often assumed to be members of the dominant and hence "unmarked" group:
in the United States, this means (cis) male, white heterosexual "able-bodied," literate, college educated, not a young child and not elderly, with broadband internet access, with a smartphone, and so on.
Most technology product design ends up focused on this relatively small, but potentially highly profitable, subset of humanity.
Unfortunately, this produces a spiral of exclusion, as design industries center the most socially and economically powerful users, while other users are systematically excluded on multiple levels.
(<a href="">Sasha Costanza-Chock, 2020</a>)
</blockquote>

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