In this project, I had the incredible opportunity to participate in the virtual experience programme offered by Tata iQ or Tata Insights and Quants. Throughout the program, I immersed myself in the world of data visualization and learned how passionate, multidisciplinary experts utilize tools like Tableau and Power BI to unravel intricate business problems and extract fascinating insights from vast amounts of data.
The program consisted of four modules, each offering a unique perspective and set of skills:
✨ Framing the Business Scenario: I delved into the mindset of business leaders, understanding their key questions and concerns. By analyzing data effectively, I gained the ability to evaluate the current performance of a hypothetical online retail store and identify crucial metrics that would guide strategic planning for the future.
✨ Choosing the Right Visuals: I discovered the art of selecting the most suitable visualizations for different scenarios. Understanding the power of visuals in conveying information, I honed my skills to ensure that the chosen charts and graphs accurately represented the underlying data and effectively communicated key insights.
✨ Creating Effective Visuals: This module allowed me to put my newfound knowledge into practice. Using either Tableau or Power BI, I cleaned and transformed the provided dataset, ensuring its quality. I then unleashed the potential of the data by creating compelling visualizations that provided valuable insights into the company's revenue generation, customer segmentation, and demand analysis.
✨ Communicating Insights and Analysis: The final module challenged me to present my findings to the CEO and CMO in a clear and impactful manner. I developed a script and recorded a concise yet informative video, showcasing my analytical process, addressing their specific questions, and highlighting the strategic implications of the data-driven insights I had generated.
Through this project, I gained a deeper understanding of the importance of data visualization in driving informed decision-making. I honed my ability to think from a business perspective, analyze complex data, and effectively communicate my findings. This experience has equipped me with invaluable skills that will undoubtedly contribute to my future endeavors in data analysis and strategic decision-making.