A statistical analysis of user perceptions toward online marketing.
This study provides insight into the most effective types of online marketing for a particular group (18-34 year-olds). Using Q-Methodology, researchers uncovered insights to help marketers advertise in ways that help their organization and those they message to. I presented this research at the Association for Education in Journalism and Mass Communication (AEJMC). A similar study based on the same dataset was presented at the annual meeting for the International Society for the Scientific Study of Subjectivity.
A survey of attitudes and beliefs toward traditional and digital advertising.
For my graduate thesis, I researched attitudes and beliefs of emerging digital advertising methods and how they compared to traditional advertising, using Q-Methodology. Q-Methodology is a form of factor analysis that can effectively measures attitudes and beliefs, a difficult data set to measure because often overlap and conflicting responses exist. At the time of data collection, all groups exhibited high levels of distrust toward emerging digital advertising methods.
A content Analysis on Editorial Changes at Long-running Magazine
In this study, I looked at how content in the popular teen magazine, Seventeen shifted during a period of great social change (late 1970s to late 1980s). Magazines like Seventeen can play a significant role in influencing what young women think about and how they think about it. I presented my study at the Far West Popular Culture Conference in Las Vegas, Nevada, USA.