Merge pull request #807 from spollard/patch-1

Some language and grammar updates

README.md

@@ -47,11 +47,11 @@ those pages.
 
 ## All Views are either HTML or RESTful services
 
-Browser based navigation is important, but nowadays it's only one of many channels, clients
+Browser based navigation is important, but nowadays it's only one of many channels clients use to
 communicate with a web-server. Consider Single Page Applications or other native clients, where we
 use RESTful APIs instead of pure HTTP.
 
-This strongly reduces the payload having to be transferred. It furthermore gives the client a
+This substantially reduces the payload having to be transferred. It furthermore gives the client a
 smoother user experience, since only the content has to be updated, rather than having to do full
 page reloads.
 
@@ -60,7 +60,7 @@ page reloads.
 
 During checkout, taxes have to be applied or attributed. Depending on the shipping destination, the
 product group and other factors, this computation can either be simple or quite demanding.
-**Django-SHOP** offers a pluggable interface, to create modifiers which calculate the cart's totals,
+**Django-SHOP** offers a pluggable interface to create modifiers which calculate the cart's totals,
 taxes and other costs.
 
 This same interface can be extended to compute the weight and shipping costs. It also can be used
@@ -69,15 +69,15 @@ for subtracting discounts or to add additional charges.
 
 ## Programmable workflow for fulfilment and delivery
 
-Fulfilling and shipping orders, probably is that part in e-commerce, which requires the most
-individual adaption. **Django-SHOP** offers a programmable interface for orders, by using a finite
-state machine to adopt the workflow. Each order may have several states, but only those actions
-may be performed, for which state transitions are explicitly possible.
+Fulfilling and shipping orders probably requires the most individual adaption for an e-commerce business. 
+**Django-SHOP** offers a programmable interface for order by using a finite
+state machine to adopt the workflow. Each order may have several states, but the only actions
+allowed are limited to explicitly defined state transitions.
 
 
 ## It's modular
 
-Whenever possible, extra features shall be added to third party libraries. This implies that
+Whenever possible, extra features should be added by third party libraries. This implies that
 **django-SHOP** aims to provide an API, which allows merchants to add every feature they desire.
 
 Currently there are third party libraries for several Payment Service Providers, such as
@@ -93,10 +93,10 @@ available for your region.
 ## Start by building your own demo
 
 Instead of providing an accessible online demo, **django-SHOP** can be set up in less than three
-minutes, and preconfigured to your needs. Having access to the product models, you can immediate
-start to play arround, rename them, and modify them to reflect the properties of your products.
-This is the easiest way to get a shop up and running out of the box, with the flexibility of a
-web-site which could have been built from scratch by yourself.
+minutes and preconfigured to your needs. Having access to the product models, you can immediatly
+start to play arround with, rename, and modify them to reflect the properties of your products.
+This is the easiest way to get a shop up and running out of the box with the flexibility of a
+website that you could have built from scratch.
 
 If you want to start with a fresh demo, please use the prepared
 [Cookiecutter template for django-SHOP](https://github.com/awesto/cookiecutter-django-shop)
@@ -111,7 +111,7 @@ To get a first impression of the upcoming release 1.1, please use this
 Specifically, we aim at providing a clean, modular and Pythonic/Djangonic implementation of an
 e-commerce framework, that a moderately experienced Django developer should be able to pick up
 and run easily. Pure Django models are used to describe each product type, and so the Django admin
-shall be used to build a minimalistic editor for each of them.
+can be used to build a minimalistic editor for each of them.
 
 
 ## Consultancy