Edit copy, add FancyQuotes!

views/index.haml

@@ -55,16 +55,18 @@
           Libations, Libations, Libations!
       %h3.question What is it?
       #what-answer.answer
-        The Southern Societé of Computational Libationists, the south's most esteemed
-        organization dedicated to the study and mechanicking of analytical
-        enginery and pleasurable potables, founded 1718, has created a league
-        of well-regarded colleagues of local repute and organizations far and
-        wide known for their good deeds and analytic heroics. This league's
-        ephemeral existence has but one purpose: a refined evening of
-        out-of-doors diversion for all enthusiasts of rubyology, colloquially
-        known as 'The &Block Party', and often verbally pronounced, with no
-        small amount of amusement to those learned in the arts of analytic
-        enginery, as 'amp-block'.
+        The Southern Societé of Computational Libationists
+        (est. 1718), the south's most esteemed organization dedicated
+        to the study and mechanicking of analytical enginery and
+        pleasurable potables, has created a league of
+        well-regarded colleagues of local repute and organizations far
+        and wide known for their good deeds and analytic heroics. This
+        league's ephemeral existence has but one purpose: a refined
+        evening of out-of-doors diversion for all enthusiasts of
+        rubyology, colloquially known as <b>&ldquo;The &amp;block Party&rdquo;</b>, and often
+        verbally pronounced, with no small amount of amusement to
+        those learned in the arts of analytic enginery, as
+        &ldquo;amp-block.&rdquo;
         %br
         %br
         We have prepared a fine evening of entertainment for you, including
@@ -83,42 +85,42 @@
       %h3.question When?
       #when-answer.answer
         The Southern Societé of Computational Libationists have created a
-        schedule which associates The &Block Party to coincide with the rubyologist's
-        festival of analysis and engineering to take place in New Orleans on the
-        eve of Septembere. Our soirée commences on
-        %strong the first day of Thor coincident with Rubyconf,
+        schedule which associates <b>The &amp;block Party</b> to coincide with the rubyologist's
+        annual festival of analysis and engineering, which in New Orleans in the
+        waning days of Septembere. Our soirée commences on
+        %strong the first day of Thor coincident with RubyConf,
         29
         %span.super<> th
         of Septembre. The diversion, libations, and comestibles will be present latest
         %strong half-past six,
-        and in lieu of a witching-hour close, we have arranged that festivities
+        and though our social intercourse will come to a close two hours before midnight, informal external festivities
         will continue until all of our gentle guests choose to depart satisfied.
 
       %h3.question Where?
       #where-answer.answer
         The Southern Societé of Computational Libationists have carefully
         prepared the map below as a navigation aide to assist your
-        post-congress quest for comestibles and potables.  A massive effort has
+        post-congress quest for comestibles, potables, and convivial fellowship.  A massive effort has
         ensured that a
         %strong city block, in its entirety,
         will be free of the usual passers-by, auto-mobile vehicles, and other
         distractions of attention, cleverly and simultaneously making the
-        festivities quite simple to locate.
+        festivities quite simple to locate. The letter <b>&ldquo;A&rdquo;</b> on the map below denotes your starting location, and <b>&ldquo;B&rdquo;</b> your destination.
         #get-there-map
 
       %h3.question What shall I bring?
       #what-bring-answer.answer
-        Please, just bring yourself! The &Block Party's possibility is generously proffered
-        to you by a number of sponsors, and is completely free to attendees of
+        Please, just bring yourself! <b>The &amp;block Party's</b> cornucopia of possibility is generously proffered
+        to you by a number of magnificent sponsors, and is completely free to attendees of
         the rubyologists' congress.
 
-      %h3.question What are other fine gentlemen and ladies saying?
+      %h3.question What say you?
       #other-opinions-answer.answer
         The Southern Societé of Computational Libationists has a stated policy
         in our founding members charter and bylaws to encourage socialization
         and locutive intercourse!  Please, see what fine ladies and gentlemen
-        are gossiping of the goings-on, using this godforsaken 'Twitter' enginery
-        that is savaging good and decent traditional discourse of gentlemen and
+        are gossiping of the goings-on, using this godforsaken &ldquo;Twitter&rdquo; enginery,
+        a d&aelig;monaickal contraption hellbent on savaging the good and decent methods of traditional discourse preferred by all gentlemen and
         virtuous ladies.
 
       #twitter-block
@@ -129,8 +131,8 @@
             type: 'search',
             search: 'ampblock',
             interval: 30000,
-            title: 'Goings-on about the town',
-            subject: 'Refined Twitterings regarding The &Block Party',
+            title: 'Goings-on About the Town',
+            subject: 'Refined Twitterings Regarding The &block Party',
             width: 700,
             height: 100,
             theme: {