Welcome to Elite Fitness, the leading online destination for health supplements, fitness equipment, and juicers. Our dedicated store is committed to assisting individuals in their pursuit of optimal health and wellness. We are deeply passionate about empowering our customers by offering convenient access to high-quality health supplements, fitness equipment, and juicers.
Our primary objective is to provide our customers with the benefits of health and fitness, delivered directly to their doorstep. We prioritise enhancing the online shopping experience for our customers, which includes fitness enthusiasts, health-conscious individuals, and those aspiring to make positive changes in their well-being.
Leveraging our online platform, we present a wide selection of products carefully tailored to boost physical fitness, support holistic well-being, and aid our customers in accomplishing their individual fitness objectives. Whether you're a fitness newcomer in need of basic training equipment or a passionate athlete after advanced performance supplements, Elite Fitness accommodates everyone, regardless of their experience level.
Beyond being an e-commerce store, Elite Fitness serves as a powerful tool to inspire, guide, and motivate our customers toward a healthier lifestyle. It revolutionises the way customers can shop for their fitness essentials, all from the comfort of their own homes.
Our aim is to reach not only those already familiar with the benefits of our product range, but also individuals that are embarking on their fitness journey. Providing them with guidance on the path to improved health, strength, and vitality. Embark on this transformative journey to wellness with us. Your Elite Fitness experience begins here.
To enhance readability and ease maintenance, the Readme files have been reorganised into separate markdown files.
- 🎨 View Design documentation
- 🔓 View Security documentation
- ✨ View Features documentation
- 🧪 View Testing documentation
- 🚀 View Deployment documentation (Local & Production)
The target audience for our website includes diverse individuals united by a common interest: health and fitness. This wide-ranging group encompasses avid gym-goers looking for the next piece of equipment to elevate their workout routine, health-conscious consumers seeking quality supplements to support their nutritional needs, and even those just beginning their wellness journey who are in search of a transformative lifestyle change.
The goal was to make the platform inclusive and appealing to all, regardless of age, physical condition, or fitness expertise level. Elite Fitness caters to the inexperienced novice, the dedicated veteran, and every fitness enthusiast in-between, making Elite Fitness a comprehensive resource for anyone invested in improving their health and well-being.
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Value Proposition: We offer a carefully curated lineup of premium health and fitness products that meet the diverse needs of the health-conscious consumer, including fitness equipment, supplements, and juicers with single item purchases, fast home delivery, and responsive customer support.
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Customer Segments: Primary customers are fitness enthusiasts, health-conscious individuals, diet & wellness-conscious families & athletes.
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Channels:
- Website: Users can explore and purchase our products on a user-friendly platform.
- Customer Support Line: Includes email and contact form for queries and concerns.
- Social Media: Regular updates, promotions and community engagement, including fitness guidance.
- Email Newsletters: Regular updates about new products, special offers, and industry trends.
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Customer Relationships:
- Customer Service: Available five days a week to help with orders, shipping, and product inquiries.
- Customer Feedback: Regular surveys to collect feedback, reviews, and suggestions, aiding in constant improvement.
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Key Activities:
- Product procurement
- Website and e-commerce management
- Order fulfillment and customer service
- Marketing and community engagement
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Key Resources:
- Stock of health and fitness products
- E-commerce website
- Warehouse facilities and delivery partners
- Customer service team
- Digital marketing team
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Key Partners:
- Health and fitness products manufacturers
- Third-party logistics partners
- Payment gateway providers
- Digital marketing agencies
- Fitness trainers and nutritionists for content creation
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Revenue Streams:
- Sale of health and fitness products
- Shipping & handling fees
- Revenue from affiliate marketing or special partnerships
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Cost Structure:
- Inventory costs
- Logistics and warehousing expenses
- E-commerce platform maintenance
- Employee salaries
- Marketing and PR expenses
- Global Size & Trends: The European health and wellness market is growing rapidly, estimated to exceed €200 billion by the end of 2025, according to Statista.
- Local Analysis: Ireland, known for its high health consciousness level, presents an appealing market. A report by Ireland's Department of Business, Enterprise, and Innovation highlighted a rise in online sales in the health and beauty sector.
- Industry Dynamics: The increasing digitisation and tech-savvy population in Ireland and Europe have driven a shift towards online shopping for wellness and fitness products.
- Demographics: The target audience might be individuals aged 25-45, gender-neutral, with an average annual income above the Irish average of approximately €35,000.
- Psychographics: The customers are likely to value physical activity, follow dietary regimes like paleo, high-protein, plant-based or gluten-free, and exhibit high awareness of health and wellness trends.
- Purchase Behavior: Irish and European consumers tend to research products online, compare prices, read reviews, and show a strong preference for online shopping due to its convenience and extensive product choices.
- Competitor Identification: Direct competitors can include global online retailers such as Amazon's health/fitness category or Europe-based fitness e-commerce platforms like Gymshark. Indirect competitors can be local health and fitness stores in Ireland.
- Competitor Strategies: Free shipping within Europe, discounts, and coupling products with free wellness advice are common strategies among competitors.
- Competitor Strengths / Weaknesses: Amazon's vast range and fast delivery can be seen as strengths. However, a lack of personalized service and specialist focus can be potential weaknesses.
- Competitor Prices: The pricing for health and fitness products varies among retailers. For instance, the average price of protein supplements is about €30 for 1kg across various online platforms.
- Cost Evaluation: Adding operational costs, shipping, and desired profit to the base cost of goods would dictate our pricing strategy while ensuring competitiveness.
- Customer Willingness: According to market surveys, most health-conscious consumers in Ireland and Europe are willing to pay a bit more for higher quality, sustainable, and certified health and fitness products.
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Product Safety and Compliance: All products should meet European Union and Irish safety standards. This includes ensuring that all health and fitness products are correctly labelled and comply with any standards for ingredients, production methods, etc.
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Distance Selling Regulations: Understand the rules and regulations for online and distance selling, which include providing clear information about products, prices, and delivery costs, as well as complying with rules for cancellations and returns.
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Accessibility Standards: The online store should be accessible to consumers of all abilities, in accordance with EU and Irish accessibility laws. This might affect how your website is designed, including the provision of features for the visually impaired, for example.
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Cybersecurity: Ensure the e-commerce platform being used is secure, adheres to relevant cybersecurity laws and standards, and implements required security measures to protect customer data, like SSL certification.
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Returns and Refunds Policies: According to the EU and Irish law, consumers purchasing online have the right to return products under certain conditions. The website should contain a refund policy accordingly.
- Informed Consumers: The rising trend of eco-friendliness and sustainability in Europe can be catered to by offering environmentally friendly fitness gear along with organic, plant-based supplements.
- Fitness Boom: High-intensity interval training (HIIT) and yoga are trendy in Ireland. Therefore, selling products related to these, like yoga mats, weights, resistance bands can tap into this growing demand.
- Subscription Boxes: A curated 'health box' with various wellness products for monthly subscription can cater to the European preference for convenience and novelty.
- Wide Product Variety: Having a broad array of products caters to different customers' needs and tastes. This means we can attract a larger audience, and customers can get all their needs in one place, increasing the chances of repeat business.
- User-friendly Interface: Building a user-friendly website and app can significantly enhance customer satisfaction by making shopping seamless and enjoyable. This may lead to an increase in sales, the frequency of purchases, and customer retention rates.
- Competitive Market: The health and fitness sector is highly saturated with many established brands. New entrants face stiff competition, which makes it a challenge to attract customers and ensure repeat business.
- Inventory Management Challenges: Trying to maintain a wide variety of products may lead to complex inventory management. Tracking and managing inventory levels can become difficult, and any errors may lead to overspending on inventory or stockouts.
- Increasing Health Awareness: The global trend towards healthy living means more people are seeking out health and fitness products. As more people grow conscious of their health and fitness, demand for your products can be expected to increase.
- Online Shopping Growth: E-commerce persists in its consistent growth year after year, with an increasing number of people embracing its convenience for their shopping needs. This upswing in online shopping, driven by evolving consumer behavior and technological advancements, promises to endure. By delivering a consistent and seamless shopping experience, businesses stand to seize substantial opportunities for expansion and growth.
Given a projected online survey, it would be plausible to predict that Elite Fitness's primary customer base consists largely of working professionals, specifically within the age group of 30-45. This prediction stems from the brand's focus on marketing premium products like upscale workout gear alongside superior quality, organic supplements — commodities that generally appeal to those with established careers.
By linking these attributes to lifestyle needs and the age group's buying power, it becomes evident that this demographic would be drawn to premium quality products, signifying their commitment both to their professional roles and personal fitness goals. These individuals often have higher disposable income, allowing them to invest in products that harmoniously align with their lifestyle choices, health goals, and ethical considerations. Therefore, Elite Fitness theoretically aligns well with these consumer needs and preferences, making the brand an attractive option for such a target audience.
Elite Fitness, the Unique Value Proposition (UVP) could be phrased as: "Delivering premium, organic health supplements and high-quality fitness equipment right to your doorstep." This UVP lends emphasis to the brand's dedication to premium quality and customer convenience, aligning with the needs of individuals who prioritise their fitness and health. It seamlessly integrates wellness products into customers' everyday lives by facilitating easy online purchase and direct home delivery.
| Activities | Details | Screenshot |
|---|---|---|
| Keyword optimization | Optimised the website for keywords such as "best high-quality health supplements" & "premium home fitness equipment" |  |
| SEO Practices | The metadata, descriptions, and alt text for images were all developed with these keywords in mind |  |
| Website Quality | Elite Fitness ensures quick website loading times, a seamless checkout process, mobile-responsiveness, and employs an SSL certificate for extra security |  |
To further enhance customer engagement and create a sense of community, Elite Fitness could consider implementing a feature that allows users to contribute their own posts to the blog. This user-generated content integration would enable customers to share their opinions, personal experiences, and knowledge on health, fitness, nutrition, and supplements. Benefits of this feature implementation include:
- Increased user engagement: Allowing users to contribute their own blog posts fosters a sense of involvement and encourages them to actively participate in discussions and share their expertise.
- Diverse perspectives: User-generated content adds variety to the blog by bringing in different viewpoints and experiences, enriching the overall content offering.
- Enhanced credibility: Customer-generated posts can inspire trust and credibility among readers as they provide authentic insights and personal experiences related to health, fitness, nutrition, and supplements.
- Expanded organic traffic: By encouraging users to share their posts on social media and other platforms, the blog's reach can be extended, attracting more organic traffic and potential customers to the site.
- Community building: Implementing user-generated content creates a community around the blog, fostering connections and interactions among users who share a common interest in health and wellness. This future implementation has the potential to further strengthen Elite Fitness's blog as a valuable resource, enrich the content offerings, and drive sustained organic traffic.
Mockup Facebook page:
Implementing a strong social media presence on platforms like Facebook, Instagram, and TikTok could provide numerous benefits for the business, including increased brand exposure, enhanced customer engagement, and the potential to attract new customers. By actively posting engaging content and collaborating with influencers, the business could reach a wider audience and increase brand awareness. The use of effective hashtags on these platforms can help maximise visibility and make it easier for users to discover health & fitness related content.
Additionally, features like Q&A sessions and user-generated content foster a sense of community and authenticity, leading to stronger customer loyalty and trust. The interactive nature of social media platforms allows for direct engagement with customers, enabling the business to address their queries, provide valuable insights, and gather feedback.
Furthermore, social media platforms offer opportunities for viral trends and challenges, helping to boost the brand's visibility and potentially attract new customers. Overall, leveraging the power of Facebook, Instagram, and TikTok could significantly benefit the business by expanding your reach, fostering customer connections, and driving growth.
Facebook:
- Create and maintain an active Facebook page for Elite Fitness.
- Regularly post engaging content such as workout routines, health tips, and product updates.
- Collaborate with fitness influencers to create and share content featuring Elite Fitness products.
- Utilize effective hashtags like #FitWithEliteFitness to increase reach and engagement.
- Conduct Facebook Live sessions for Q&A sessions or fitness classes.
- Share user-generated content and testimonials to build social proof.
Instagram:
- Establish an official Instagram account for Elite Fitness.
- Post visually appealing and inspiring content related to fitness, workouts, and healthy living.
- Leverage Instagram Stories to share behind-the-scenes content, workouts, and exclusive promotions.
- Collaborate with fitness influencers and micro-influencers for sponsored posts and product endorsements.
- Engage with followers by responding to comments, direct messages, and hosting Instagram Live sessions.
- Utilize relevant fitness and health-related hashtags to increase discoverability and reach a wider audience.
TikTok:
- Create an engaging TikTok account for Elite Fitness.
- Share short fitness and workout videos, showcasing exercises, fitness challenges, and transformations.
- Participate in viral TikTok trends and challenges, adapting them to the fitness and health niche.
- Collaborate with TikTok influencers or fitness enthusiasts to create duets, challenges, or sponsored content.
- Interact with the TikTok community by responding to comments, creating live streams, and engaging in duets or stitches.
- Utilize popular fitness and wellness-related hashtags to increase visibility and engagement.
Implementing email marketing strategies could provide several benefits for the business. The benefits of email marketing could include increased customer engagement, brand loyalty, and potentially higher conversions. It allows the business to regularly communicate with customers, educate them about products, and provide valuable content that enhances their overall fitness journey. An effective email marketing strategy could nurture customer relationships and encourage repeat purchases.
Weekly Newsletter:
- Running a weekly newsletter allows Elite Fitness to regularly engage with their audience and provide helpful content.
- Sharing information like the "Protein Supplement of the Week" positions the business as a trusted source of product recommendations.
- By frequently featuring customer testimonials, the newsletter builds social proof, encouraging potential customers to trust and try the featured products. Email Sequence for New Customers:
- Creating an email sequence for new customers helps to establish a positive and personalised relationship from the start.
- The warm welcome email sets the tone and makes customers feel valued and appreciated.
- Follow-up emails featuring best practices for using the products not only educate customers but also helps them maximise the benefits and outcomes of their purchase.
- Providing tips for maintaining equipment and additional resources adds value to the customer's experience, fostering loyalty and customer satisfaction.
Mockup Subscription Form (implemented on Homepage):
The subscription form featured on the homepage necessitates the input of a first name, last name, and email address. To ensure accuracy, the form undergoes validation through the Django forms module. Once validated, the form is submitted to the database, and the user is promptly redirected to the homepage. Subsequently, a success message is displayed to the user, and an email containing a confirmation link is dispatched to prevent spam. Upon confirmation of their details, the user will be directed to a subscription success page.
The subscription form plays a pivotal role in business growth. It serves not only as a communication tool, but also as a viable metric to measure customer engagement and interest. Subscriptions pave the way for a higher customer retention rate, providing a platform for sending newsletters, personalized offerings, updates, and promotions, directly linking revenue growth with frequent, ongoing customer interactions. Potential benefits include increased traffic to the website, deeper customer engagement, better potential for upselling/cross-selling, targeted marketing through data collection, and improved customer loyalty.
- Customer Retention: Subscriptions strengthen customer relationships and increase retention.
- Revenue Growth: Regular customer interactions foster higher sales through upselling/cross-selling opportunities.
- Targeted Marketing: Subscription information provides demographic and behavioural data, enabling personalized, targeted marketing.
- Customer Engagement: Newsletters and updates can attract subscribers back to the website, increasing their engagement with the brand.
- Customer Loyalty: Regular, personalized contact enhances customer loyalty and builds strong brand advocates.
Running a Facebook ad campaign featuring the home workout equipment range, specifically targeting professionals aged 30-45 residing in urban areas, could prove to be a successful strategy for the business. The campaign could provide significant results, including an increase in website traffic and an increase in sales.
A successful Facebook ad campaign would demonstrate the importance of tailored targeting, compelling ad creative, and a relevant product offering in maximising reach, engagement, and sales. The investment in utilising Facebook as an advertising platform has the potential to result in a notable increase in website traffic and sales, positioning the business for further growth and success.
The benefits of a Facebook ad campaign include:
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Increased Website Traffic: The targeted campaign may drive more traffic to the website, attracting professionals in the desired age group and geographic areas. This not only could increase brand visibility but also provides an opportunity for potential customers to explore and engage with the products.
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Higher Sales: A campaign success could potentially increase sales. By specifically reaching out to professionals in urban areas, the business could capture the attention of individuals who may be seeking convenient fitness solutions for their busy lifestyles.
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Improved Reach and Engagement: A successful campaign could increase the brand's reach and engagement, leading to more followers and potential customers. This could help the business build a loyal customer base and position the business for further growth and success.
Feature: Content Topic Analysis and Recommendation
By leveraging data analytics tools like Google Analytics, Elite Fitness could analyze user behavior, search patterns, and engagement metrics to identify popular content topics. This feature would involve:
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Topic Analysis: Analyzing the performance metrics of existing blog posts, such as page views, time spent on page, and bounce rates, to determine the most popular topics among the target audience. In this case, Elite Fitness discovered that health supplements and the benefits of organic products resonated well with their audience.
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Recommendation Engine: Providing relevant content topic suggestions based on user preferences, search trends, and competitive analysis. This feature would give content creators insights to help them produce high-performing content.
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Search Engine Optimization (SEO) Guidance: Assisting in-house content creators in optimising articles for search engines by providing keyword recommendations, search volume analysis, and on-page SEO guidelines. This would improve the visibility of the content and contribute to improved search rankings.
Benefits of this feature implementation include:
- Data-driven decision-making: By relying on data analytics, Elite Fitness can make informed decisions about content topics, ensuring they align with audience interests and preferences.
- Increased web traffic: Creating more content around health supplements and organic products based on user preferences led to a further increase in web traffic. Content strategy optimization ensures that the topics covered are well-received and attract more organic traffic.
- Improved search rankings: By implementing SEO guidance, Elite Fitness could better optimise content for search engines, leading to improved visibility and higher search rankings.
- Enhanced content quality: Recommendations provide valuable insights that can help in-house content creators produce high-quality, relevant, and engaging content that resonates with the target audience.
By applying data-driven insights and informed recommendations, Elite Fitness could optimize its content strategy, attract more visitors, and improve search engine rankings, leading to sustained growth and success.
During development of the project, Agile development methodologies were leveraged, employing tools like GitHub Project Boards, GitHub Issues, and MoSCoW Prioritization. GitHub Project Boards were instrumental in maintaining a visual overview of the project's progress. They facilitated the organization of tasks into columns corresponding to various stages of completion—from idea conception to final product - ensuring structured, transparent workflow management. GitHub Issues acted as a powerful tool for tracking tasks, bugs, and feature requests. They supported an interactive dialog between team members, providing a clear, effective method for team communication on specific project elements, thus promoting efficiency in problem-solving.
The MoSCoW Prioritization technique played a critical role in defining the project's scope and managing expectations. It helped categorize tasks into Must have, Should have, Could have, and Won't have, which allowed for transparent decision-making in terms of feature importance, thereby enabling efficient allocation of resources.
Implementing Agile methodologies within this project ensured a responsive, adaptable development process while fostering consistent progress and high-quality output. The practices mentioned above ensured efficient workflow, improving product delivery times and promoting a more collaborative and flexible project environment.
The project utilised GitHub Project Boards to track the progress of our development efforts.
- Todo Column: Any item (We.e., user story or bug) deemed ready for development was moved here.
- In Progress Column: Items currently being worked on were moved into this column.
- Done Column: Completed and closed items were moved here.
GitHub Issues were used to track individual pieces of work.
- Each user story and bug had its own GitHub Issue.
- Metadata (like labels for priority, type, and who was assigned) was added to each issue.
- Commits were linked to issues to track work being done.
GitHub Milestones were used to track the progress of the project.
- Each sprint was assigned a milestone.
- Issues were assigned to the milestone they were being worked on.
- The milestone was closed when all issues were completed.
- The next milestone was then opened.
- This process was repeated for each sprint.
GitHub's labels were used to categorise issues.
- bug: Issues that were bugs.
- enhancement: Issues that were enhancements.
- should have: Issues that where Should Have.
- must have: Issues that were Must Have.
- could have: Issues that where Could Have.
- won't have: Issues that were Won't Have.
Git branching was used to manage the development process. The following branches were used:
- Main: The primary branch housed the code that was ready for production.
- Feature Branches: Feature branches were established for every user story or bug. These branches were derived from the development branch and subsequently integrated back into it upon completion of the respective tasks.
Git commit messages were used to track the progress of the project. The following conventions were followed using conventional commits:
- feat: A new feature
- fix: A bug fix
- docs: Documentation only changes
- style: Changes that do not affect the meaning of the code (white-space, formatting, missing semi-colons, etc.)
- refactor: A code change that neither fixes a bug nor adds a feature
To prioritise the project work, I used the MoSCoW method, assigning each issue a priority level:
- Must Have: These were mission-critical requirements the project could not do without.
- Should Have: Important but not vital requirements. Could be postponed if necessary.
- Could Have: Desirable requirements, but could be dropped without significant loss or impact.
- Won't Have: These were agreed to be unnecessary, to be addressed at a later time, or were beyond the scope of the current iteration.
At the start of each sprint, Must Have and Should Have issues were prioritised. It helped to maintain a steady flow in the project by keeping focus on high-value, high-impact work.
The combination of Agile Development practices, GitHub Project Boards, GitHub Issues, and MoSCoW Prioritization led to a successful and effective project. By continuously iterating, I maintained a high level of quality while rapidly delivering working software.
The Database schema was created using draw.io Download the drawsql file to view or edit the schema.
Enhanced ER diagram database schema made with Pycharm Database Tools.
Note
Please note that in the formulated table, the "PK" and "FK" annotations indicate the primary key and foreign key
constraints, respectively.
The user_id column is a foreign key referencing auth_user(id).
The data types and additional notes for each column are also provided.
Please refer to the table definitions below for more information.
Click on ▶︎ View the database schema table definitions dropdown menu to expand the table definitions.
- auth_group
- auth_group_permissions
- auth_permission
- auth_user
- auth_user_groups
- auth_user_user_permissions
- products_attribute
- products_benefit
- products_brand
- products_category
- products_image
- products_keybenefit
- products_product
- products_product_attributes
- products_product_category
View the database schema table definitions
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | user_id | Integer | FK, references auth_user(id) |
| Varchar(254) | |||
| primary | Boolean | ||
| verified | Boolean |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | email_address_id | Integer | FK, references account_emailaddress(id) |
| created | Datetime | ||
| sent | Datetime | ||
| key | Varchar(64) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | user_id | Integer | |
| default_full_name | Varchar(50) | ||
| default_email | Varchar(254) | ||
| default_phone_number | Varchar(20) | max_len=20, blank=true | |
| default_country | Varchar(2) | ||
| default_postcode | Varchar(20) | ||
| default_town_or_city | Varchar(40) | ||
| default_street_address1 | Varchar(80) | ||
| default_street_address2 | Varchar(80) | ||
| default_county | Varchar(80) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| name | Varchar(150) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | group_id | Integer | FK, references auth_group(id) |
| FK | permission_id | Integer | FK, references auth_permission(id) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | content_type_id | Integer | FK, references django_content_type(id) |
| codename | Varchar(100) | ||
| name | Varchar(255) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| password | Varchar(128) | ||
| last_login | Datetime | ||
| is_superuser | Boolean | ||
| username | Varchar(150) | ||
| last_name | Varchar(150) | ||
| Varchar(254) | |||
| is_staff | Boolean | ||
| is_active | Boolean | ||
| date_joined | Datetime | ||
| first_name | Varchar(150) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | user_id | Integer | FK, references auth_user(id) |
| FK | group_id | Integer | FK, references auth_group(id) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | user_id | Integer | FK, references auth_user(id) |
| FK | permission_id | Integer | FK, references auth_permission(id) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| name | Varchar(50) | ||
| domain | Varchar(100) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | user_profile_id | Bigint | FK, references accounts_deliverydetails(user_id) |
| order_number | Varchar(32) | ||
| full_name | Varchar(50) | ||
| Varchar(254) | |||
| phone_number | Varchar(20) | max_len=20, blank=true | |
| country | Varchar(2) | ||
| postcode | Varchar(20) | ||
| town_or_city | Varchar(40) | ||
| street_address1 | Varchar(80) | ||
| street_address2 | Varchar(80) | ||
| county | Varchar(80) | ||
| date | Datetime | ||
| delivery_cost | Decimal | ||
| order_total | Decimal | ||
| grand_total | Decimal | ||
| original_cart | Text | ||
| stripe_pid | Varchar(254) | ||
| status | Varchar(20) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | order_id | Bigint | FK, references orders_order(id) |
| FK | product_id | Bigint | FK, references products_product(id) |
| quantity | Integer | ||
| lineitem_total | Decimal |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| type | Varchar(50) | ||
| name | Varchar(50) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | product_id | Bigint | FK, references products_product(id) |
| title | Varchar(100) | ||
| description | Text |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| name | Varchar(50) | ||
| slug | Varchar(100) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| name | Varchar(100) | ||
| slug | Varchar(150) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | product_id | Bigint | FK, references products_product(id) |
| image | Varchar(100) | ||
| alt_text | Varchar(200) | ||
| img_url | Varchar(1024) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | product_id | Bigint | FK, references products_product(id) |
| title | Varchar(250) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | brand_id | Bigint | FK, references products_brand(id) |
| created | Datetime | ||
| updated | Datetime | ||
| sku | Varchar(15) | ||
| slug | Varchar(200) | ||
| description | Text | ||
| name | Varchar(150) | ||
| is_active | Boolean | ||
| is_reviewed | Boolean | ||
| price | Decimal | ||
| stock | Integer |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | product_id | Bigint | FK, references products_product(id) |
| FK | attribute_id | Bigint | FK, references products_attribute(id) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | product_id | Bigint | FK, references products_product(id) |
| FK | category_id | Bigint | FK, references products_category(id) |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| first_name | Varchar(100) | ||
| last_name | Varchar(100) | ||
| Varchar(254) | |||
| created | Datetime | ||
| updated | Datetime | ||
| confirmation_token | Char(32) | ||
| confirmed_at | Datetime | ||
| is_verified | Boolean |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | user_id | Integer | FK, references auth_user(id) |
| name | Varchar(100) | ||
| description | Text | ||
| created | Datetime |
| PK | id (unique) | Type | Notes |
|---|---|---|---|
| FK | list_id | Bigint | FK, references wishlist_list(id) |
| FK | product_id | Bigint | FK, references products_product(id) |
- Pycharm builtin inspection tools used as the IDE for the project.
- W3C Markup Validation Service used to validate HTML.
- W3C CSS Validation Service used to validate CSS.
- Eslint used to validate JavaScript.
- Ruff Used to linter and format python code.
- JSHint used to validate JavaScript.
- SQLite used as the database for the site during development.
- PostgreSQL used as the production database for the site.
- Git used for version control.
- Chrome DevTools used for testing and debugging.
- Firefox DevTools used for testing and debugging.
- Safari DevTools used for testing and debugging.
- DrawSQL used for creating the database schema.
- Figma used for creating high-fidelity mockups.
- Polypane used for testing responsiveness, SEO & Accessibility.
- PyCharm used as the IDE for development.
- Django used as the Python web framework.
- Tailwind CSS - used as the CSS framework.
- AWS S3 used for static file storage.
- Heroku SQL PostgreSQL used for the production database.
- Heroku used for hosting the site.
- Python - Back-end programming language.
- Django Templating Language - Templating language.
- JavaScript - Site interaction.
- HTML - Main site content.
- CSS - Styling site content.
- Coverage used to measure the code coverage of the tests.
- Django Unit Test used for testing the Django app.
- Git used for version control. (
git add,git commit,git push) - GitHub used for secure online code storage.
Techsini mockup generator used for the website mockup generation of the site on mobile, iPad & Desktop.
Tim Nelson markdown builder used for the structure of the README.md., DEPLOYMENT.md, TESTING.md, and DEPLOYMENT.md files.
- Peloton: fitness peloton product images, description, pricing & product details.
- Wild Nutrition: supplement product images, description, pricing, product details.
- Juicers Ireland: juicer & blender product images, description, pricing & product details.
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I would like to extend my sincere gratitude to Tim Nelson, my mentor from Code Institute, for offering unwavering support throughout the entire development process of this project.
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I express my appreciation to Rory Patrick Sheridan, my secondary mentor at Code Institute, for providing valuable feedback and guidance.
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I am thankful to MrBin99 for enabling the utilization of Vite in conjunction with the Django framework.