Bellabeat Fitness Analysis

Google Data Analytics Professional Certificate Case Study

Link to Kaggle R Notebook

Contents

1. Four separate sequences of R code, in the "R Code" folder, for those who want to see only my code
2. .ipynb Jupyter Notebook detailing the full project

Use the Kaggle link for easiest viewing of the input and output cells of the code.

Project Overview

In my premiere data analysis project, I was tasked with finding trends with fitbit data from 30 users. I needed to find certain trends between users, how those trends can help users be more active, and make recommendations for the marketing team to increase product engagement.

I used R as my primary tool for analysis. I began by importing data directly into my Kaggle notebook from the open Kaggle Fitbit dataset. I sifted out less useful dataframes and cleaned the date columns to prepare the dataframes for joins. After joining the datasets, I discovered many useful insights to make recommendations to the marketing team using R visualizations.