Using static images in post, embedded interactive graphics were unrel…

…iable.

_posts/2012-05-26-social-media-in-uk-universities-today.markdown

@@ -7,16 +7,16 @@ layout: post
 
 The first chart shows the share of institutions that do and do not use social media. It's likely that the number of universities that do use social media is greater than these figures show because there are almost certainly some social media accounts than have not been included in the dataset. Despite this, it is clear that the majority of institutions have some presence in social media today.
 
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+<img src="/img/posts/chart1.png" alt="Share of institutions that do and do not use social media" width="600" height="371"/>
 
-The next chart shows how many social media channels institutions are using. The majority of universities have a presence in three or four difference social media spaces, with a significant number just above and below these figures. Again, it is likely that this chart has a slight conservative bias. The slight rise at zero bucks the trend of a normal distribution, implying that HEI presence in social media communities is a little greater than these figures describe.
+The next chart shows how many social media channels institutions are using. The majority of universities have a presence in three or four different social media spaces, with a significant number just above and below these figures. Again, it is likely that this chart has a slight conservative bias. The slight rise at zero bucks the trend of a normal distribution, implying that HEI presence in social media communities is a little greater than these figures describe.
 
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+<img src="/img/posts/chart2.png" alt="Frequency distribution of social media chanels" width="600" height="371"/>
 
 
 Finally I looked at the popularity of different social networks across institutions. Rather unsurprisingly Twitter and Facebook are at the top of the table. YouTube is also fairly popular and Flickr boasts a comfortable presence. I was surprised to see that LinkedIn is as popular as it is and I'm sure that iTunesU will be an interesting space to watch. The tail end are largely specialist and minority services, Google+ among them.
 
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+<img src="/img/posts/chart3.png" alt="Popularity of different social networks across institutions" width="600" height="371"/>
 
 This has been a fairly superficial analysis of the UK University Social Media dataset, but nevertheless has highlighted some interesting points. The majority of institutions recognise the value of using social media, clearly it's a trend that cannot be ignored. Most universities only operate in two, three or four social media communities. I expect that the reasons for this are mainly down to the popularity of a service and the availability of resources in the university to manage an on-line social presence. Also the combination of services being used is interesting. Twitter, Facebook, YouTube and to a lesser extent Flickr, seem to be a complimentary set of services to use.