Made readme less shouty

README.md

@@ -1,21 +1,21 @@
 # FUEL CMS
-FUEL CMS is a CodeIgniter based Content Management System. To learn more about
-it's features visit:
-http://www.getfuelcms.com
+FUEL CMS is a [CodeIgniter](http://ellislab.com/codeigniter) based content management system. To learn more about its features visit: http://www.getfuelcms.com
 
-## INSTALLATION
+### Installation
 To install FUEL CMS, copy the contents of this folder to a web accessible 
 folder and browse to the index.php file. Next, follow the directions on the 
 screen. 
 
-## DOCUMENTATION
+### Documentation
 To access the documentation, you can visit it [here](http://www.getfuelcms.com/user_guide).
 
-## TEAM
-* David McReynolds, Daylight Studio, Main Developer
-
-## BUGS
+### Bugs
 To file a bug report, go to the [issues](http://github.com/daylightstudio/FUEL-CMS/issues) page.
 
-## LICENSE
-FUEL CMS is licensed under APACHE 2. The full text of the license can be found in the fuel/licenses/fuel_license.txt file.
+### License
+FUEL CMS is licensed under [Apache 2](http://www.apache.org/licenses/LICENSE-2.0.html). The full text of the license can be found in the fuel/licenses/fuel_license.txt file.
+
+<br>
+___
+
+__Developed by David McReynolds, of [Daylight Studio](http://www.thedaylightstudio.com/)__