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Fashion Street #31

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snickerr opened this Issue Sep 29, 2017 · 49 comments

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@snickerr

snickerr commented Sep 29, 2017

Description

Fashion Street aims to be the most exclusive shopping street in DCL, like New Bond Street in London, The Ginza in Tokyo or Via Montenapoleone in Milan.

We will bring top fashion brands (Gucci, Prada, Ralph Lauren etc.) in DCL and give users a high sensory VR shopping experience.

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Clients will be able to have a detailed view of every item, feel it, try it on their avatar and most important, buy it. Every transaction will happen within the store using e-commerce APIs + payment integrations such as Request.network or Graft.network which allow 1-click payments both in crypto and fiat.

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Business model will be the classic affiliate partnership (revenue sharing for each item sold in our stores) and sponsorship fees for hosting events like the VR Fashion Week.

Fashion Week and other events

Fashion weeks or similar events are crucial for top fashion brands in order to promote their collections.
Millions are spent in organizing these shows where fashion is just part of astonishing decorations, singing and dancing. Moreover having influencers and fashion industry professionals assisting these shows is a must for every successful Fashion Week.
Considering that the ticket for a front row seat can cost up to $50k (often offered as gifts to influencers, journalists and fashion professionals), the overall cost for organizing a fashion week it's huge and takes large part of the fashion brand's advertising budgets.

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We will organize and host the first VR Fashion Week in our Catwalk Building and let every fashion influencer from around the world participate without paying for travel and accommodation. This may lead to an extensive media coverage in traditional fashion related magazines and create a virtuous circle.

The revenue from events such as the VR Fashion Week will derive from contracts with fashion brands in terms of sponsorship fees. Revenue will be distributed among founders, team and land owners who participate with their lands in the Catwalk Building development (proportionally to the land staked). More info about reserving land for the Catwalk building will be sent to Fashion Street land owners before the terraform event.
The Catwalk Building will be the main building of Fashion Street and will host many other events where artists and small creative boutiques from all around the world present their creations to interested parties.

Revenue for land owners in Fashion Street

Land owners do not need to have VR development skills in order to own a profitable store. They will be offered a turnkey solution, which consists in a high quality building and a fully operational store (with payment and smart contract integration).
That is, Fashion Street team will create a branded store for land owners who can choose which kind of store/brand they wish to promote (according to availability and exclusivity contracts). Land owners will keep 70% of all the net profits generated by their store, while 15% will go to Fashion Street founders and 15% to the team.

The position/location of buildings and stores will be decided by the team after considering different factors such as size, type of brand and affinity with adjacent stores.

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Land owners will have three options to monetize their land: franchise a quality turnkey building/store from the Fashion Street team, stake their land to bigger and profitable buildings such as the Catwalk Building or rent/sell their land. Land owners will be given a reasonable amount of time to make their choice.

Given the high value of land in shopping streets, we are implementing a set of rules and a smart contract for land renting and selling in order to limit speculation and the buy-to-rent market.
After a request from land owners to rent or sell, the team will evaluate business proposals from interested tenants or buyers and rent/sell to the best (beneficial for the community) proposal.

Land owners will always keep at least 70% of the rent/sale revenue but (according to the size of their land and proposals from tenants and buyers) this share could be higher, while 30% or less goes to founders and team and will be used for marketing, partnerships and further development. However, more details will be given to the community and land owners before the terraform event.

For obvious reasons, undeveloped land or unaesthetic buildings will not be allowed in Fashion Street. In this industry, quality and attention to small details are crucial to succeed, therefore would be beneficial for all to have only attractive and luxurious buildings.

Our vision
This is the very beginning of a multi-billion market. VR Shopping is here to stay and some big players such as Alibaba are ready to enter in this market. Our goal is to make Fashion Street a big name in the fashion industry and make our community and land owners part of the VR shopping revolution.

Join our team
We’re currently looking for a top class VR developer with good knowledge of A-frame/Three.js. If you’re interested in joining our team, please mail us at info[@]authentikos.network.

@dclancy13

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dclancy13 commented Sep 29, 2017

That's a great idea! For consistency and to allow contributors to asses projects equally, could you include at the beginning of your proposal a filled in "District Proposal Framework"
Thanks so much for your contribution!

District Proposal Framework

Title: Name of Project
Description: Discuss in a paragraph the details of your Proposal
Project Lead: Name and Email
Project Team :Name / Email / Roles of each committed team member
(list no more than 5 members)
Goal: **What does this District want to accomplish (i.e. generate revenue for its owners, act as a public gathering place, just be for fun) **
Ownership: How will ownership of the district be distributed?
LAND Needed: How Much LAND will be required to successfully launch this District
Startup Costs: How much (in ETH) will be needed to fund building the District (pay for developers / designers / marketing)
How will funds be raised: Explain how startup costs will be raised to complete and launch the District
How will contributors see a return value: Explain why others would want to participate in this District
Attachments / Designs / Budgets : Upload any supporting files.

Many District proposals may be too early on in the development process to answer all of these questions but the idea is to establish a common rubric for submitting a proposal, to get contributors to start thinking about how they intend to execute on their projects and to give potential supporters an idea of how far along in the development process each particular proposal is. This will help them make a well informed decision in choosing which project to participate in.

@saskiamueller

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saskiamueller commented Sep 29, 2017

Hi, I'm very interessted in your project. I have only some Mana Token until now, but I follow you. Let's have a Great Future in Decentraland City!

@snickerr

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snickerr commented Sep 29, 2017

Hi saskiamueller, glad you like the project. No need for too much mana here, hopefully we get some tiles around 0,0.

@Denis17DCL

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Denis17DCL commented Oct 5, 2017

I like the idea
Put 30 land parcels a week ago
Thinking of adding more, some time after the districts are being added now.

@snickerr

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snickerr commented Oct 5, 2017

Happy to hear that @Denis17DCL and welcome to Fashion Street!

@snickerr

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snickerr commented Oct 8, 2017

Fashion Street – Project Update 1

First of all we would like to thank you for your interest in our project and welcome you on Fashion Street. This is the first follow up which contains further details about the project.

Fashion Street will be a small but elegant district in DCL. From an urban/architectural perspective it will be similar to the Graben, which is Vienna’s main shopping street. Like the Graben (see picture below), it will have the form of a large, elongated square with different stores (clothing, accessories, art, jewelry, etc.) on both sides.

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Apart of shopping, the main attraction of Fashion Street will be the street itself. The street will be 30 meters wide (approx 3 lands/parcels) exactly the same as the Graben and will be ornamented with temporary or permanent installations and sculptures from different installation artists.

The stores

The stores should be big and luxurious in order to give a great and high sensory experience to the clients. After the feedback received, we decided to increase the minimum size of a store and ornate all of them with astonishing walls and futuristic (if approved by the brand) furniture and accessories. After all, gold is cheap in DCL :)

All the stores will be created and customized after a consultation with both the land owners and the brands. Customization will involve (apart of the luxurious 3D interior design) single 3D scans for each item. Data such as item description, price, size etc. can be easily imported through APIs but 3D scanning has to be done manually. The total cost of the turnkey store will be determined on an individual basis, according to the brand promoted and the level of design/specific requests. We are in the early stages of a new era for shopping and very excited to be pioneers.

After the customization and integration with a blockchain based software for payment, accounting and invoicing, the store will be ready for VR shopping in DCL.

A good practice would be to have a store manager in each store, who welcomes the clients and instructs them (especially the first-time VR clients) about the technology and how they can receive in a few days the same item they are virtually wearing. If land owners are busy or own many stores, they can hire a VR shopping assistant, which can become a great profession in the next few years. It can be done on a part-time basis, by people in different continents/time zones and at least initially, it would be like getting paid for playing a game.

There will be other follow-ups in the next few weeks with more updates. After the terraform event we can have a landowners discussion group in order to talk about future developments. Looking forward as well to organizing soon VR-meetings in DCL.

@Denis17DCL

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Denis17DCL commented Oct 8, 2017

@Denis17DCL

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Denis17DCL commented Oct 8, 2017

@snickerr

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snickerr commented Oct 8, 2017

@Denis17DCL Yes, that's the whole idea, having attractive and luxurious buildings.
And yes the "VR mirror" will be included in every store. Check the second image of the description ;)
As stated previously, in the next few weeks we are planning to have a meeting with landowners on a different channel in order to discuss about new ideas and future plans, so we can leave this space on github for major updates only.

@snickerr

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snickerr commented Oct 9, 2017

@Denis17DCL Thanks for the feedback! The drafts of the stores weren't that much luxurious and have been removed :)

@Denis17DCL

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Denis17DCL commented Oct 10, 2017

@Platosbuilder

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Platosbuilder commented Oct 12, 2017

Hello,

What is the best method for communication with the project lead? Is there a chat channel or another way to organize? I have 5 land in this district and am excited to see what can be made. I was thinking of having the kind of cheaper store that sells btc tshirts and other gear. I would not mind having some land go to other general projects. Thanks for your time

@snickerr

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snickerr commented Oct 12, 2017

@Platosbuilder Thanks for reaching out, very happy to have you on-board. The best method of communication would be a forum with different sections, so discussions about the project, new ideas, technical questions, etc. can be conducted in a fast paced way. Hope to have it ready soon.

Regarding the store location within the district, the idea is to only allocate the luxury fashion brands in the main street. For all the other type of stores (small brands, sports brands, your btc t-shirt store etc.) we're thinking about a modern shopping center.

By the way, why not selling DCL t-shirts in a Hard Rock Café style? "Hard Rock Café - DCL". That would be amazing but Hard Rock Café needs to approve it.

@Denis17DCL

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Denis17DCL commented Oct 12, 2017

@Denis17DCL

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Denis17DCL commented Oct 14, 2017

@snickerr

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snickerr commented Oct 14, 2017

Yes, after reaching the amount of land needed we will limit new land contributions.

@Denis17DCL

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Denis17DCL commented Oct 14, 2017

@snickerr

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snickerr commented Oct 14, 2017

Basically land will cover the creation of a large shopping street and so far two big buildings (Shopping Center and Catwalk). The only size estimation we have now is the width of the main street which will be 7 parcels wide (3 parcels for the street and 2 parcels on each side for the stores/buildings). The length of the street and the size of the buildings are still to be determined. Will definitely send an update about this though.

@Denis17DCL

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Denis17DCL commented Oct 14, 2017

@Denis17DCL

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Denis17DCL commented Oct 15, 2017

we already have 1 kilometer long....with 700 lands

@Denis17DCL

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Denis17DCL commented Oct 23, 2017

@snickerr

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snickerr commented Nov 29, 2017

Fashion Street – Project Update 2

We’re getting closer to the terraform event and the DCL team are doing a great job by providing awesome tools which will make it easier for us to manage our district.

We’re close to 1000 parcels which was our initial goal. The idea is to allocate around 400-500 parcels for: 1) The main shopping street 2) Some beautifully decorated squares in between the buildings 3) Some small adjacent streets (all converging in the main street) which give a feeling of a traditional shopping district.

The two main buildings (Shopping Center and Catwalk) will be located at the two extremes of the main street and will have a size of around 300-400 parcels each. Obviously the more the better, especially for the Shopping Center which will be luxurious and multiple storey.

Our community of landowners is growing fast and after the terraform event all landowners will be invited to a private forum where we can discuss about new ideas and business development. In the meanwhile, if you have any question/suggestion or want to join the team as a Designer please PM me on chat.decentraland.org (username: snicker).

@rodrgabr

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rodrgabr commented Dec 11, 2017

Hello,
I have a question regarding the feasibility of obtaining contracts within the fashion industry. Do you already have contacts that you are working with? If so, do they include the large brands mentioned in your proposal? I am looking to purchase parcels in your district, and this is the only concern I have regarding this project. As a newcomer, I am wondering if the Genesis City will be competition in the fashion industry, that is, will they offer shopping or will it be more business minded as I have been reading. Thanks in advance for your reply.

@snickerr

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snickerr commented Dec 11, 2017

@rodrgabr The large brands mentioned are just to give an example (don't have the contacts), since you find them in every shopping street. In my opinion, Genesis City will definitely have shopping stores directly competing with Fashion Street but that's the beauty of competition.

@rodrgabr

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rodrgabr commented Dec 11, 2017

@snickerr Thanks for your quick reply. I definitely think there will be competition as well as you stated. However, with your vision of design and the fact that the entire district is devoted to the industry, we should see great brand names and companies take interest as the whole project takes off. I also like the fact to team up with Request to complete transactions. I'm still working on getting land staked in this great district. Do you plan on keeping the name of the district as it is now, or can that be changed at a later date?

@plato50

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plato50 commented Dec 13, 2017

Hi, How does it work to stake land to the main street, shopping mall and catwalk? How do we do that and when? Is there a map for it?

@snickerr

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snickerr commented Dec 13, 2017

Hi @plato50, you need a minimum number of parcels in order to have a shop in the main street. For staking in the buildings you need just one land. Details are still to be determined though. As previously stated, we should be able to discuss details in our forum after the terraforming.

@Joeuro

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Joeuro commented Dec 13, 2017

If I only opt in for one parcel of LAND during the event, can I add one later? I want to be on the main street, but without knowing how many parcels I need, I'm kind of stuck. Can you tell us how many will be required to be on the main street?

@snickerr

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snickerr commented Dec 14, 2017

@Joeuro That's still TBD, so can't give you a number.

@elpino

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elpino commented Dec 14, 2017

Hi there i stake 1 parcel into this district

@Tonyrow

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Tonyrow commented Dec 15, 2017

Can i own a land in the district based on my contribution to run business? i believe that district is fine but idea is to have own property to rub business. I would like to have land based on contribution and run business as owner.

@bit802346

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bit802346 commented Dec 18, 2017

which forum is under discussion or there is no forum yet?

@Tonyrow

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Tonyrow commented Dec 20, 2017

@bit802346 Fashion Market, i am a contributor and i would like to run own shop in the district for the product of fashion designers from my home country. I have developers to support project, so i would like to run a own shop there. let me know how the community is planning to mange this.

@Tonyrow

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Tonyrow commented Dec 20, 2017

@rodrgabr

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rodrgabr commented Dec 20, 2017

Hello, is there a forum open where we can join? I'm very excited to be a part of this project and am looking forward to hearing great ideas and seeing this become developed!

@snickerr

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snickerr commented Dec 20, 2017

Hey @Tonyrow, great to have you on-board! You're more than welcome to develop your ideas and run your own shop on Fashion Street.
The on-boarding of contributors will start when the auction is over. Our forum is ready but you can access it by invitation only. Will publish soon a form to be filled by contributors, so they can receive the invitation code by email. PM me on DCL chat if you have any other question. Cheers

@bit802346

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bit802346 commented Dec 20, 2017

@archtad

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archtad commented Dec 22, 2017

@snickerr Hello,
Architect looking to get involved in the aesthetic.
Worked on high end stores in NYC including Helmut Lang, Maserati Manhattan, J-Brand, Theory, etc.. Also owner of a 3D Modeling & Rendering company. Id like to get involved.

I have a few properties on Fashion Street currently in bid.

Please message me

@snickerr

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snickerr commented Dec 22, 2017

@bit802346 We'll probably start on-boarding of contributors in our forum in the first week of January. Will post here the link.
@archtad Sounds good, please send me a PM on chat.decentraland.org. Cheers

@PHBear

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PHBear commented Jan 12, 2018

@snickerr When will the forum be launched?

@PHBear

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PHBear commented Jan 13, 2018

@snickerr And how will you ensure that only people that have commited to the project will have access to the forum?

@snickerr

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snickerr commented Jan 15, 2018

Fashion Street - Project update 3

After listening to the contributors, we decided to give them ownership of part of the land contributed. We agree that owning some land in our district is probably the best investment right now before VR shopping takes off in a couple of years.

Part of the land contributed will be used by the district to build internal roads and plazas which will further increase the value of land. We will try to give land adjacent to a road to as much contributors as possible.

This means that there will not be any community owned buildings. In order to make profits from your store you need to work for it, have a dropshipping/affiliate contract with the brands and invest in marketing. It will work exactly like a Shopify store, but in in a decentralized VR world.

Everything else remains the same as stated in the initial description. If you want to have a turnkey store, our team will be happy to build it for you according to your needs. We have now different low poly store models to choose from.
If you have development skills, you can choose a basic version of a store (think of it as a Shopify template) and decorate it with your own products or scan/create new items.

Fashion Street will maintain the decentralized spirit of DCL. So, if you can build stuff, you’re more than welcome to do that but it has to be in harmony with the district's theme. Unless your building is completely unrelated to the surrounding buildings, it will never be disapproved. If it’s unrelated to the district, we will submit it for community voting and it will be up to the community to make a decision. Remember that we aim to be “the elegant” district, so it’s probably going to be hard to pass the community test.

@PHBear You can join our new public channel on DCL chat. Will be using that for communications from now on.

@archtad

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archtad commented Jan 15, 2018

@plato50

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plato50 commented Jan 15, 2018

@submariner86

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submariner86 commented Jan 15, 2018

Hey! As well participated with 10 land, excited !

@elpino

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elpino commented Jan 17, 2018

Guys you should create a DIscord for this

@nkranders

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nkranders commented Jan 26, 2018

I would like to conribute as well but how do i do that

@bit802346

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bit802346 commented May 22, 2018

nkranders i think later you can rent

@snickerr

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snickerr commented Jun 26, 2018

If you contributed in Fashion Street please join our Discord channel: https://discord.gg/xuDf6k7

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