Brand Name Selection

[waynebeaton]

We need a new brand name for the set of specifications that will be created by the new community process. This brand name will also become a certification mark in the industry for compatible, independent implementations. The open source projects that fall under the Eclipse EE4J top level project will be one such implementation. In short, we need a new name to replace “Java EE”. Much like the OpenJDK project implements the Java SE Platform specification, the EE4J projects will provide implementations of a set of specifications that we today call Java EE: we need a brand name for this set of specifications.

With this in mind, we are initiating a community process to select the brand name. This process will be managed by the EE4J Project Management Committee (“PMC”) with assistance from the Eclipse Management Organization (“EMO”). The name that is selected by this process must pass legal and other trademark searches to ensure that the names are available for use. As a result, it is possible that the favoured selection will not be the ultimate choice. The final decision will be made by the EMO Executive Director (“EMO(ED)”) in consultation with the PMC.

The process is described in greater detail below.

Nominations

Names can be nominated by anyone in the community via this GitHub Issue record.

Nominations will be open from November 15 until November 30, 2017 (UPDATED; note that the date had been incorrectly specified as November, 2018)

Naming Guidelines

All suggested names must conform to the following:

• They must conform to Oracle’s trademark usage guidelines. Amongst other things this means that the name cannot start with the word “Java”.
• They must conform to the Eclipse Foundation trademark guidelines.
• They must not be obscene, sexist, racist, controversial, etc., and they must not be frivolous (e.g. we’re not going to choose Boaty McBoatface or the like.)

Any suggested names which fail to meet the above criteria will be rejected.

Name Selection Process

The process will be executed as follows:

1. Members of the community will be invited to enter their nominations into the specified channel;
2. At the end of the nomination period, the names suggested by the community will be reviewed by the PMC to identify those which meet the criteria specified in the by the naming guidelines (depending on response, the PMC may decide to further reduce the list to a manageable size);
3. The PMC will then initiate a community vote using the CIVS system (which will produce an overall ranking of the choices); and
4. The results of the vote will be delivered to the EMO(ED) who will engage in the required legal and other trademark searches to ensure that the names are available for use, and consult with the PMC to make the final decision.

Since we have no idea what sort of community response to expect, it is difficult to time box anything other than the initial nomination process. But this will be an open and transparent process, and we invite the community to engage in all aspects of it. There is a great deal of legal, marketing, and community thought that goes into selecting an industry brand, so it’s important that we get this right. This may take a little time.

[kwsutter]

Just to get the party started, I will suggest the following... Use "EE4J" for both the top-level project and the brand name.

[kwsutter]

Another candidate would be to follow the open standards naming convention and create the "Open EE" brand.

[Daniel-Dos]

I think it would be nice EJE - Eclipse Java Enterprise, so it's close to the old Java EE name .

[michaelranaldo]

As it contains more APIs, MacroProfile

[Cousjava]

My personal thought is just EEJ, which also is JEE backwards. It could stand for Enterprise Extensions for Java, Eclipse Enterprise Java, or Eclipse Extensions for Java which is my preference.

[ggam]

@kwsutter +1 for Open EE. Would EE still mean Enterprise Edition, Eclipse Enterprise, or do you have something else in mind?

[pedanticdev]

@kwsutter +1 for Open Enterprise Extensions for the Java Platform.

[m-reza-rahman]

• Eclipse Java Open Extensions (Eclipse JOE) - Joe is a nice pun on Java.
• Eclipse Java Open Enterprise (Eclipse JOE).
• Eclipse for the Java Open Enterprise (Eclipse JOE).
• Eclipse Open Extensions for Java (Eclipse OEJ or OE4J).
• Eclipse Enterprise Extensions for Java (EEEJ or Eclipse EEJ) - basically a way to drop the 4, some in the community think it is too gimmicky.
• Eclipse Extensions for the Java Open Enterprise (Eclipse EJOE).

[machi1990]

@kwsutter +1 Open EE. Another alternative could be - Open JEE for Open Java Enterprise Edition.

[arjantijms]

I also proposed Open EE before, so definitely +1 to @kwsutter for Open EE

[lprimak]

+1 for Eclipse Java Open Extensions (Eclipse JOE)

[keilw]

If it was feasible I'd prefer OpenJEE over just OpenEE (no Java in it, so it could mean anything, .NET, Angular, and I don't think that's the idea) but I have doubts the term "Java Enterprise Edition" is acceptable because that is exactly what Oracle wants to protect. Maybe OpenEEJ could work.
IBM recently created OpenJ9 Of course it had long branding and use of the "J9" part (lost track of what the "9" stood for, but it existed long before Java 9) but something that feels along those lines could be beneficial.

[cealsair]

-1 Open EE. In Spanish, it sounds like a part of the human anatomy.

[tracymiranda]

Cappuccino - a smoother, frothier cup of Java ☕😊

[fsteeg]

First thing that came to mind was Enterprise Java (EJ).

We'd have Enterprise Java specs, Enterprise Java certifications, and Enterprise Java experts.

[keilw]

Of course Eclipse IoT already has a project "Kura" which in Serbian or Croatian also sounds like a part of the male anatomy.

-1 for "JOE", as Wayne mentioned, the name must not start with "Java".

[arjantijms]

-1 Open EE. In Spanish, it sounds like a part of the human anatomy.

@cealsair

-1 Open EE. In Spanish, it sounds like a part of the human anatomy.

There's always a meaning in some language ;) The well known term "DOM" for example has a not so clever meaning in Dutch... Probably best to focus on English and only refrain from it if it's really, really bad in some well known language.

[pedanticdev]

-1 for anything with the name Eclipse as part because of the history of the Eclipse IDE. Personally, the IDE invokes loads of pain and frustration. I'm equally certain there are others like me who feel the same way about the name Eclipse and what it invokes.

I also side with just Enterprise Java. Simple and still conveys the needed meaning.

[smsilva]

Eclipse OpenJEE (Eclipse Open Java Enterprise Edition)

[arjantijms]

Perhaps the name should highlight that we're primarily working on SERVER APIs?

Even though technically everything these days can be used for whatever, we can't hide the fact that Java EE is mostly used for server applications.

As alternative to Open EE, perhaps something like

• Open Server
• Open Server API
• Open Server APIs
• ...

[michaelranaldo]

+1 for Open Server API, nice to decouple from a more corporate angle but keep the infrastructure lilt

[ggam]

I imagine in Spanish we'd all pronounce it as "openeé" the same way we now say "javaeé" so I don't expect that to be problematic :$ Anyway OpenJEE could be a better fit. Despite lots of efforts to prevent the use of the JEE acronym, it's a known one and adding the "Open" at the beginning would be very appropiate. El mié., 15 nov. 2017 18:16, Cesar <notifications@github.com> escribió:

…

-1 Open EE. In Spanish, it sounds like a part of the human anatomy. — You are receiving this because you are subscribed to this thread. Reply to this email directly, view it on GitHub <#1 (comment)>, or mute the thread <https://github.com/notifications/unsubscribe-auth/ACAucOV2338iTiEe4yK3pYBqPtZWVLNSks5s2xxwgaJpZM4QfLeR> .

[IndraneelCS]

+1 to use EE4J for both the top-level project and the brand name.

[wesleyegberto]

+1 to Eclipse MacroProfile
We hope someday the specs from MicroProfile and current Java EE will come from the same place, so using Macro (or anything like that) would be nice to show that it contains all specs.

[Cousjava]

I actually it would be good to drop the word Enterprise from it, as that makes it appear the it can only be used by large corporations, like IBM or Oracle, when in fact it can be used by small teams or individuals as well.

[Persi]

Open EE4J seems pretty obvious to me. We got no probably trademarked terms in it and everybody knows what's meant.

[manikmagar]

@keilw I had the exact same thing in mind 'OpenJEE' but then I thought that might just end up being referred as JEE again.

[Daniel-Dos]

Open EE4J seems pretty obvious to me. We got no probably trademarked terms in it and everybody knows what's meant.

What spoils even is this 4 in the name, is much more accepted in my opinion OpenEEJ or Open EE .

[ivargrimstad]

Eclipse Enterprise, shortened to EE
(thanks David Blevins)

[dblevins]

Simply "EE" would be fine for me. "EE certified" is familiar.

[waynebeaton]

Based on a cursory review, it seems to me that we stopped receiving any new name suggestions days ago. I think that the community managed to parse past my error correctly (and/or the discussion has lost momentum). I do not intend to extend the deadline. I'll close this issue in about 40 minutes.

[MrinalKanti]

How about Eclipse Nebula

Quoting from the Nebula entry in Wikipedia:

Nebulae are often star-forming regions, such as in the "Pillars of Creation" in the Eagle Nebula. In these regions the formations of gas, dust, and other materials "clump" together to form denser regions, which attract further matter, and eventually will become dense enough to form stars.

Edit: Seems Eclipse Nebula already exists. Sorry should have checked that f

[zak-thompson]

Been searching for awhile, the short end date caught me off guard.

Here's a list of what I've got so far (sticking to the one word theme):
Gallus
Epoch
Annex
Moka
Cortado

+1 for cappuccino, OpenEE/OpenJEE and EEJ
-1 for anything with eclipse in the name

[zak-thompson]

What about just Nebula, dropping the Eclipse? I'd support that

Sorry about the adding/removing comments, was posting from wrong account

[waynebeaton]

FYI, we already have a project named (Eclipse) Nebula.

[MrinalKanti]

Just realized that when I googled. Otherwise, would have been a good fit IMO.

[waynebeaton]

I declare this part of the process complete! Thank you very much to everybody who participated.

As I stated earlier, we'll begin the next phase of this process shortly.

The PMC will send updates to the ee4j-community mailing list to keep the general community informed of progress.

[EzrealStar]

HeroJ
sounds great~

[jamieb22]

JavaSpec

[m-reza-rahman]

As promised, here is the open discussion on the Java EE Guardians community open letter on Java EE naming and packaging: https://groups.google.com/forum/#!msg/javaee-guardians/ze_OFfwqFVs/9wRI7LFSAgAJ. You are cordially invited to chime in.

[waynebeaton]

Folks, we've initiated phase 2. More information in Issue #9.

[sreedrao]

I think it should bee EZ(Eclipse-JEE) Storm

[keilw]

@sreedrao I'm afraid you waste your and everybody else's time, there are just 2 options on the table, see #9 now. Please vote if you want or abstain, should you like neither of them.

[michaelmpschubert]

EE4J new name idea/proposal -> KAWI EE
Why?
Kawi „native to Java“
Kawi (from Sanskrit: कवि "kavi" lit. "poet") is a literary and prose language on the islands of Java (https://en.wikipedia.org/wiki/Kawi_language)
…name given to the writing system originating in Java… (https://en.wikipedia.org/wiki/Kawi_script)
KAWI EE - The Enterprise Edition!

KAWI "kawi" might also be a perfect name for new classpath entries; better than "jakartaee" or "enterpriseprofile"

[dmatej]

This issue is already CLOSED.

[michaelmpschubert]

reopen IT

[keilw]

What for, take the survey if you care.

[webelcomau]

I know it did not get up as an option for the final vote between Jakarta EE and Enterprise Profile, but I quite liked Open EE from @kwsutter.

Oracle, you are just being plain petty not letting Java be used. People ARE going to keep calling it (Enterprise) Java anyway for years to come, except for most recruiters who still ask for "J2EE developers" decades too late, and seem to get upset when you correct them and explain what Java EE is/was.

What I did NOT want, and thankfully is not happening, is for the top-level specifications to have the word eclipse in them. Thankfully, common sense has prevailed, and the acronym EE4J will now I understand only be used for the Eclipse-specific implementation of the specs. Good.

It is not an Eclipse project, it has a special status and special history, and the arguments that have been offered that the top-level project name has to include the word Eclipse because all other Eclipse projects do is typical Eclipse bullying. Yes, I said bullying.

My answer to the Eclipse naming convention argument ? Don't use that naming convention. You don't have to apply it, it's not a holy rule, unless you think Eclipse eclipses everything.

To the Eclipse Foundation: be nice. Java has a special status, and has devoted fans of non-Eclipse Java technologies such as NetBeans IDE, and Apache/Jakarta. Be nice. Respect the Java world outside Eclipse.

[webelcomau]

Vote til Feb 23 between Jakarta EE (likely to be known as JEE), and Enterprise Profile:

'The Eclipse Foundation has now opened a public poll to select a new name for Java EE'

Updated Java Guardians petition and discussion here, with some good general links.

[iamdvr]

Open Java EE (Open Java Enterprise Edition) seems good... it can also shortened to Open JEE ..

As this is not umberilla development project and is intended to publish to world for imlemeting it, no need to keep(don't keep) Eclipse prefix.

+1 to @kwsutter and @machi1990

[eldermoraes]

Folks, There are only two names on the table... if you care about it, please cast your vote.

…

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[candycandy37374747]

Yeah I liked the Jakarta EE name (JEE), in case Java EE name is not allowed.
But If Apache foundation can donate the Jakarta (tm) generously then why Oracle can not donate Java EE name and "javax" package ?
Even web community is free to use the JavaScript word :(

[keilw]

@candycandy37374747 Because Jakarta is dead to Apache. It was archived in 2011, around the same time Oracle purchased Sun btw. And unlike Apache no longer offering any support or certification for Jakarta since then, Oracle still does for Java EE.

[warrenmnocos]

Java CE - Java Cloud Edition

I suggest Java Cloud Edition (Java CE). It follows the same naming pattern of Java SE, and the late Java EE. It stresses "Cloud", where I believe enterprise Java is heading. Microservices is the thing for today, for the future, and for enterprise Java.

[waynebeaton]

Folks, I've locked this issue. We've moved past the point in the process where we can accept new name ideas. Please bring futher discussion to the ee4j-community mailing list.