Tracking Campaigns Testing helper
Campaign Parameters
Campaign parameters are used to pass information about the traffic sources and campaigns that are bringing users to your app.
The below contains the available campaign parameters that can be used in Google Play or general campaign measurement:
utm_campaign Campaign name; used for keyword analysis to identify a specific product promotion or strategic campaign
utm_source Campaign source; used to identify a search engine, newsletter, or other source
utm_medium Campaign medium; used to identify a medium such as email or cost-per-click (cpc)
utm_term Campaign term; used with paid search to supply the keywords for ads
utm_content Campaign content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL
For more inofrmation, please refer https://developers.google.com/analytics/devguides/collection/android/v4/campaigns