• 🌍 I'm based in The Netherlands 🇳🇱
• 👀 I’m interested in E-commerce, Psychology, NoCode, DevRel, community
• 👨‍💻 I work as the Global Business & Technology Evangelist Spryker
• 🧠 I'm a Cognitive Psychologist and previously worked in CRO/CX/UX aka (controlled) Business Experimentation
• 💞️ I’m looking to collaborate on Spryker Community projects
• 🖥 My personal website is at gui.do

• Still A/B testing your buttons? You need to think (much) bigger...
• 5 Guiding Principles to NOT F#%K up Modern B2B Commerce
• Composable Commerce & Packaged Business Capabilities
• Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce
• Growth strategies for the future of B2B commerce
• Why becoming a Marketplace should be your Next Big Initiative
• Persuasive E-commerce

• Often Confused Commerce Terms
• Optimization hierarchy of evidence
• Datascience can do what?
• Things that are always broken in Analytics
• How you can motivate your organization to adopt CRO

And that for someone who's is not even a developer! :D