This repository contains views and explores used for the Google Ads Block dashboards. There are 5 dashboards that come with this block: Google Adwords Overview, Google Adwords - Clicks, Google Adwords - Conversions, Google Adwords - Impressions and Google Adwords - Spend. Each of the dashboards provides in-depth analysis of ad/campaign performance over a given timeframe.
This project is remotely included through the Google Ads Block Config project.
To pull updates from this project, update the ref: parameter in the manifest file. It should point to the latest commit
in block-google-ads-tarnsfer.
The LookML constants are used to specify the name of the schema and connection. They are defined in the Google Ads Block Config project.
ad.view:
- ad_adapter
- external_customer_id
- campaign_id
- ad_group_id
- creative_id
- creative
- status_active
ad_group.view:
- ad_group_adapter
- external_customer_id
- campaign_id
- ad_group_id
- ad_group_name
- status_active
campaign.view:
- campaign_adapter
- external_customer_id
- campaign_id
- campaign_name
- status_active
- budget_id
- amount
customer.view:
- customer_adapter
- external_customer_id
geo.view
- geotargeting
- state
- country_code
- name
- postal_code
keyword.view
- keyword_adapter
- external_customer_id
- campaign_id
- ad_group_id
- criterion_id
- criteria
- status_active
- bidding_strategy_type
ad_impressions.view
- _date
- ad_network_type
- device_type
- cost
- impressions
- interactions
- clicks
- conversions
- conversionvalue
- averageposition
Account Stats
- ad_impressions_adapter
- ad_impressions_hour_adapter
- hour_of_day
Campaign Stats
- ad_impressions_campaign_adapter
- ad_impressions_campaign_hour_adapter
- hour_of_day
Ad Group Stats
- ad_impressions_ad_group_adapter
- ad_impressions_ad_group_hour_adapter
- hour_of_day
Keyword Stats
- ad_impressions_keyword_adapter
Ad Stats
- ad_impressions_ad_adapter
Targeting Reports
- ad_impressions * [age_range, audience, gender, geo, parental_status, video]
This Block is modeled on the schema from Google's BigQuery Data Transfer Service for Google Ads. The schema documentation for AdWords can be found in Google's docs.
Great! Blocks were designed for continuous improvement through the help of the entire Looker community and we'd love your input. To report an error or improvement recommendation, please reach out to Looker support via email to support@looker.com or via chat to submit a request. Please be as detailed as possible in your explanation and we'll address it as quick as we can.