The Chinese telecom industry forecasting data contain information on demand, sales and different impressions recorded across multiple channels for calculating the advertising campaign effectiveness such as Mobile SMS, Newspaper Ads, Radio, TV, Poster, Internet etc.in the form of GRP (Gross Rating Point) in Shenzhen city. This time series dataset has 112 observations and 18 variables, and a description of each variables is given in dataset.
The purpose of this data mining project is to predict the demand and to calculate the effect of advertising campaigns drivers on demand by using Market Mix Modelling (MMM) method.
You can download this dataset by using this link--- https://drive.google.com/file/d/0B7wtHMpv0fWTSWFYUmlkZEpRc00/view