fix links

docs/kubecon.md

@@ -3,12 +3,12 @@
 
 Play our game, learn to run trace-based tests using TraceTest, get familiar with the [OpenTelemetry Community Demo](https://github.com/open-telemetry/opentelemetry-demo), and win a Plushie!
 
-We have deployed the otel demo at http://otel-demo.tracetest.io/, and a Tracetest instance ready to connect to it at http://tracetest-otel-demo.tracetest.io/
+We have deployed the otel demo at [http://otel-demo.tracetest.io/](http://otel-demo.tracetest.io/), and a Tracetest instance ready to connect to it at [http://tracetest-otel-demo.tracetest.io/](http://tracetest-otel-demo.tracetest.io/)
 
 
 ## Instructions
 
-1. Go to http://tracetest-otel-demo.tracetest.io/
+1. Go to [http://tracetest-otel-demo.tracetest.io/](http://tracetest-otel-demo.tracetest.io/)
 
 2. Create a new test. The goal will be to run tests over a trace generated by a call to the `Checkout API`. Use your name or alias for the name of the test.
 
@@ -31,9 +31,9 @@ We have deployed the otel demo at http://otel-demo.tracetest.io/, and a Tracetes
 
 ## Help
 
-- You can use our docs: https://docs.tracetest.io/. Some relevant pages:
-  - Creating tests: https://docs.tracetest.io/create-test/
-  - Adding test spec: https://docs.tracetest.io/adding-assertions/
-  - Advanced selectors: https://docs.tracetest.io/advanced-selectors/
-- Selectors can be hard, so we have a cheatsheet: https://docs.tracetest.io/img/cheatsheet.pdf
-- You can ask for help in our Discord channel: https://discord.com/invite/6zupCZFQbe
+- You can use our docs: [https://docs.tracetest.io/](https://docs.tracetest.io/). Some relevant pages:
+  - Creating tests: [https://docs.tracetest.io/create-test/](https://docs.tracetest.io/create-test/)
+  - Adding test spec: [https://docs.tracetest.io/adding-assertions/](https://docs.tracetest.io/adding-assertions/)
+  - Advanced selectors: [https://docs.tracetest.io/advanced-selectors/](https://docs.tracetest.io/advanced-selectors/)
+- Selectors can be hard, so we have a cheatsheet: [https://docs.tracetest.io/img/cheatsheet.pdf](https://docs.tracetest.io/img/cheatsheet.pdf)
+- You can ask for help in our Discord channel: [https://discord.com/invite/6zupCZFQbe](https://discord.com/invite/6zupCZFQbe)