Calculate the organic growth rate of your Ad.
A k-factor of 1 is in a "steady" state of neither growth nor decline, while a k-factor greater than 1 indicates exponential growth and a k-factor of less than 1 indicates an exponential decline.
virtualenv -p python3 venv
python3 -v venv
Update the following values in calc.py with the Ad stats for a defined time range:
- users = total paid clicks
- shares_sent = total shares
- conversions = total conversions
Run the script:
>python3 calc.py
Example output:
Total users (paid clicks): 1250
Total shares generated: 2500
Avg. shares per user: 2.0
Total referred conversions: 1500
Referred conversion rate: 60%
K-factor: 1.2
Your ad is working! :)
Learn more: http://blog.leocelis.com/2018/06/16/cpa-vs-k-factor/