Refactored naming conventions.

Make ActiveBlog's helper methods extremely obvious by using active_blog_ prefix
Reduce duplication active_blog.rb initializer

app/helpers/active_blog/application_helper.rb

@@ -1,35 +1,38 @@
 module ActiveBlog
+  # These helpers are intended to be used by developers.
+  #
+  #
   module ApplicationHelper
-    def blog_title
-      ActiveBlog.blog_title
+    def active_blog_title
+      ActiveBlog.title
     end
 
-    def blog_description
-      ActiveBlog.blog_description
+    def active_blog_description
+      ActiveBlog.description
     end
 
-    def blog_sidebar(&block)
-      sidebar_content_for = ActiveBlog.blog_content_for_sidebar
+    def active_blog_sidebar(&block)
+      sidebar_content_for = ActiveBlog.content_for_sidebar
       if sidebar_content_for
         content_for sidebar_content_for do
           yield
         end
       end
     end
 
-    def blog_author_name
-      ActiveBlog.blog_author_name
+    def active_blog_author_name
+      ActiveBlog.author_name
     end
 
-    def blog_author_uri
-      ActiveBlog.blog_author_uri
+    def active_blog_author_uri
+      ActiveBlog.author_uri
     end
 
-    def blog_author_email
-      ActiveBlog.blog_author_email
+    def active_blog_author_email
+      ActiveBlog.author_email
     end
 
-    def blog_atom_link_tag
+    def active_blog_atom_link_tag
       auto_discovery_link_tag(:atom, "#{active_blog_feed_url}.atom", {:title => "Subscribe to this blog"})
     end
   end

app/views/active_blog/blog_posts/_blog_post_schema.html.erb

@@ -1,4 +1,4 @@
-<%= schema_span_for 'name', "#{blog_post.title} | #{blog_title}" %>
+<%= schema_span_for 'name', "#{blog_post.title} | #{active_blog_title}" %>
 <%= schema_span_for 'description', markdown_for_schema(blog_post.body) %>
 <%= schema_span_for 'datePublished', schema_date(blog_post.published_at) %>
 <%= schema_span_for 'headline', blog_post.title %>

app/views/active_blog/blog_posts/_sidebar.html.erb

@@ -1,4 +1,4 @@
-<%= blog_sidebar do %>
+<%= active_blog_sidebar do %>
   <div class='section active_blog sidebar'>
     <h6>Recent posts</h6>
   </div>

app/views/active_blog/blog_posts/feed.atom.builder

@@ -1,5 +1,5 @@
 atom_feed({}) do |feed|
-  feed.title(blog_title)
+  feed.title(active_blog_title)
   feed.updated(@blog_posts[0].published_at) if @blog_posts.length > 0
 
   @blog_posts.each do |post|
@@ -12,9 +12,9 @@ atom_feed({}) do |feed|
       entry.content(markdown(post.body), :type => 'html')
 
       entry.author do |author|
-        author.name(blog_author_name) if blog_author_name
-        author.uri(blog_author_uri) if blog_author_uri
-        author.email(blog_author_email) if blog_author_email
+        author.name(active_blog_author_name) if active_blog_author_name
+        author.uri(active_blog_author_uri) if active_blog_author_uri
+        author.email(active_blog_author_email) if active_blog_author_email
       end
     end
   end

app/views/active_blog/blog_posts/index.html.erb

@@ -1,12 +1,12 @@
-<%= content_for :title do %><%= blog_title %><% end %>
-<%= content_for :head do %><%= blog_atom_link_tag %><% end %>
+<%= content_for :title do %><%= active_blog_title %><% end %>
+<%= content_for :head do %><%= active_blog_atom_link_tag %><% end %>
 <%= content_for :schema do %>
-  <%= schema_span_for 'name', blog_title %>
-  <%= schema_span_for 'description', blog_description %>
+  <%= schema_span_for 'name', active_blog_title %>
+  <%= schema_span_for 'description', active_blog_description %>
   <%= schema_span_for 'url', active_blog_url %>
 <% end %>
 <div class="section active_blog index">
-  <h1><%= blog_title %></h1>
+  <h1><%= active_blog_title %></h1>
 
   <% if @blog_posts.empty? %>
     <%= link_to "Write your first blog post", admin_active_blog_blog_posts_path %>

lib/active_blog.rb

@@ -6,28 +6,28 @@
 module ActiveBlog
 
   # The blog's title
-  mattr_accessor :blog_title
-  @@blog_title = 'New ActiveBlog!'
+  mattr_accessor :title
+  @@title = 'New ActiveBlog!'
 
   # The blog's description
-  mattr_accessor :blog_description
-  @@blog_description = "Here's where your description goes"
+  mattr_accessor :description
+  @@description = "Here's where your description goes"
 
   # Yield to your layout's sidebar, i.e. :sidebar
-  mattr_accessor :blog_content_for_sidebar
-  @@blog_content_for_sidebar = nil
+  mattr_accessor :content_for_sidebar
+  @@content_for_sidebar = nil
 
   # Blog author's name
-  mattr_accessor :blog_author_name
-  @@blog_author_name = nil
+  mattr_accessor :author_name
+  @@author_name = nil
 
   # Blog author's uri
-  mattr_accessor :blog_author_uri
-  @@blog_author_uri = nil
+  mattr_accessor :author_uri
+  @@author_uri = nil
 
   # Blog author's email
-  mattr_accessor :blog_author_email
-  @@blog_author_email = nil
+  mattr_accessor :author_email
+  @@author_email = nil
 
   def self.setup
     yield self

lib/generators/active_blog/install/templates/active_blog.rb

@@ -1,19 +1,19 @@
 ActiveBlog.setup do |config|
-  # Name of your blog.
-  # config.blog_title = "Your Blog Title"
+  # Title of your blog.
+  # config.title = "Your Blog Title"
 
   # Description
-  # config.blog_description = "Your Blog Description"
-
-  # Assuming your layout has a sidebar, active_blog will yield via content_for.
-  # config.blog_content_for_sidebar = :sidebar
+  # config.description = "Your Blog Description"
 
   # Blog author's name
-  # config.blog_author_name = "John Doe"
+  # config.author_name = "John Doe"
 
   # Blog author's URI
-  # config.blog_author_name = "http://example.com"
+  # config.author_name = "http://example.com"
 
   # Blog author's email
-  # config.blog_author_email = "mchung@example.com"
+  # config.author_email = "mchung@example.com"
+
+  # Assuming your layout has a sidebar, active_blog will yield via content_for.
+  # config.content_for_sidebar = :sidebar
 end