Instagram Dynamic Dashboard for Promotion and Customer Acquisition Analysis

Instagram stands as a cornerstone in the realm of social media, boasting over 1 billion monthly active users. Harnessing its potential as a powerful marketing channel, I've developed a comprehensive dashboard for analyzing the performance of targeted Instagram accounts. Dive into insightful metrics and optimize your brand promotion strategies with ease.

This project is a part of my portfolio, showcasing my skills. The main code isn't public, but I'm open to collaboration! Interested? Email me at mr.raz2002@gmail.com

Explore the Demo Here (Note: Heroku's free hosting service may experience shutdowns, rendering the dashboard temporarily unavailable): https://instagramanalytic.herokuapp.com/

Who can use this dashboard ?

• Page Admin : This dashboard can help to measure their performance and optimize their page on instagram
• Markting teams : Using this dashboard they can see what's popular and get a better understand of their audience
• Investors : Presented metrics on this dashboard can give a better understanding of our performance on Instagram
• Manager : Using this dashboard, the manager can monitor the performance of the Instagram team or admin

Whats our metrices on this dashboard ?

• Total growth of followers per day/weak/month/year
• Total growth of followings per day/weak/month/year
• Total growth of posts per day/weak/month/year
• Total growth of likes per day/weak/month/year
• Total growth of comments per day/weak/month/year
• Total growth of videos views per day/weak/month/year

You also can comapre and analyze posts to each other and see which posts perform better

How this Dashboard works :

1 - Provide the data :

I used a python package called instaloader to collect data every 24h per day

2 - Front Side and Charts :

I used a powerful framework Streamlit to build (front side all in python) and plotly and matplotlib to build the charts

3 - Server and Database :

I used Heroku a cloud platform as a service which provide a free hosting to deploy my app on it. it's and amzaing platform gave me so much flexbilte to deploy my apps and provide me an free PostgreSQL database and a scheduled service which i used to run my data collecting scripts every 24h all data will be collected 24h and insert into my Heroku PostgreSQL database

The Heroku database service has a storage space limit, so I had to stop my data collection operation due to the lack of storage space.

How to run the project :

Install requirements :

pip install -r requirements.txt

Run the project :

streamlit run main.py

Libraries and FrameWorks used in the project

• streamlit
• pandas
• numpy
• plotly
• matplotlib
• psycopg2
• SQLAlchemy