Bug 764035 - [SEO] Implement schema.org for applications

[kyoshino]

• Reused the description of the page; no need for extra l10n
• Declared both http://schema.org/SoftwareApplication and http://schema.org/Product in case
• Structured Data Testing Tool

[alexgibson]

Think this one looks ok - I wasn't sure at first about using the meta tags within the body of the page, but the examples on schema.org do the same and it does seem to be valid markup.

Since this will reuse the meta description string from the Firefox base template, is this one worth waiting on until bug 921603 lands, @jpetto?

[jpetto]

I don't think there's any reason to wait on this one. The meta description string used here is just what @chrismore requested be used on /firefox/new/ (https://bugzilla.mozilla.org/show_bug.cgi?id=921603#c1).

Since /firefox/new/ already shares a meta description with all other /firefox/ URLs, I don't think adding this will do any harm regarding SEO.

Might want @chrismore to weigh in, but I think it's good to go.

[alexgibson]

Well, this one is an r+ from me - unless @chrismore has anything further to add.

[chrismore]

I'm fine with this given bug 921603 will create unique descriptions. Having duplicate description can't hurt anymore than it is already now so let's move forward with schema.org.