doc/setup.py updates

.gitignore

@@ -1,2 +1,3 @@
 dist
 *.pyc
+pynsq.egg-info

README.md

@@ -1,15 +1,15 @@
 ## pynsq
 
-`pynsq` is a Python NSQ client library.
+`pynsq` is the official Python client library for [NSQ][nsq].
 
 It provides a high-level reader library for building consumers and two low-level modules for both
-sync and async communication over the NSQ protocol (if you wanted to write your own high-level
-functionality).
+sync and async communication over the [NSQ][nsq] protocol (if you wanted to write your own
+high-level functionality).
 
 The async module is built on top of the [Tornado IOLoop][tornado] and as such requires `tornado` be
 installed:
 
-`$ pip install tornado`
+    $ pip install tornado
 
 ### Reader
 
@@ -91,4 +91,5 @@ r = nsq.Reader(all_tasks, lookupd_http_addresses=['http://127.0.0.1:4161'],
 nsq.run()
 ```
 
+[nsq]: https://github.com/bitly/nsq
 [tornado]: https://github.com/facebook/tornado

setup.py

@@ -8,8 +8,8 @@
       keywords='python nsq',
       author='Matt Reiferson',
       author_email='snakes@gmail.com',
-      url='http://github.com/bitly/nsq/pynsq',
-      download_url='https://github.com/downloads/bitly/nsq/pynsq-%s.tar.gz' % version,
+      url='http://github.com/bitly/pynsq',
+      download_url='https://github.com/downloads/bitly/pynsq/pynsq-%s.tar.gz' % version,
       packages=['nsq'],
       include_package_data=True,
       zip_safe=True,