Key Phrases Extraction For SEO Using Python

Objective

To create a program to get most important key phrases from top search results in google or competitors page, so that one can use that in their content for SEO.

Tools used

• Python
  • Webscraping
  • pytextrank package
  • Spacy model
  • Pycharm IDE
• Version control - Git using GitHub

Design Architecture

The process will include 4 steps

1. Getting the urls of top results in Google search results for a particular topic
2. Scraping the content of the pages
3. Cleaning the text
4. Applying Text Rank algorithm to get top results

Learnings from this exercise

• Introduction to SEO
• Basics of key-phrase extraction and TextRank
• Web scraping
• Version Control using Git

References

1. Installing PyTextRank and Spacy models
2. Working of TextRank

Walkthrough