Adds more explanation to the README

Closes #3

README.md

@@ -1,13 +1,15 @@
 # Workstation Setup
 
-This project automates the process of setting up a new Pivotal Labs machine.
+This project automates the process of setting up a new Pivotal Labs machine using a simple [Bash](https://www.gnu.org/software/bash/) script.
+
+## Getting Started
 
 **Warning: the automation script is currently aggressive about what it does and will overwrite vim configurations, bash-it configurations, etc.**
 
-## Getting Started
+- Update to [El Capitan](https://itunes.apple.com/us/app/os-x-el-capitan/id1018109117)
+- Install [Xcode 7](https://itunes.apple.com/us/app/xcode/id497799835)
 
-- Update to El Capitan
-- Install [Xcode from the App Store](https://itunes.apple.com/us/app/xcode/id497799835)
+Then open up the OS X Terminal and run the following commands:
 
 ```sh
 $ cd workspace
@@ -16,10 +18,28 @@ $ cd workstation-setup
 $ ./script/setup.sh
 ```
 
+## Having problems?
+
+If you're having problems using the setup script, please let us know by [opening an issue](https://github.com/pivotal/workstation-setup/issues/new).
+
 ## Customizing
 
 If you'd like to customize this project for your own use:
 
 - Fork the project
-- Edit `./scripts/setup.sh` to you liking
+- Edit `./scripts/setup.sh` to your liking
 - Profit
+
+## What about sprout-wrap?
+
+This project is provided as an alternative to the [pivotal-sprout/sprout-wrap](https://github.com/pivotal-sprout/sprout-wrap) project. You are encouraged to use that project if it better suits your needs.
+
+The goals of this projects is to keep the setup process simple and up to date:
+
+- A bash script is easy to manage
+- Everything is in one repository
+- The project name is informative
+- Keep it easy to fork and customize
+- It has very limited requirements: git, bash and Ruby are all available on OS X by default
+
+Please see [this GitHub issue](https://github.com/pivotal/workstation-setup/issues/3) for more discussion on the subject.