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Yahoo bid adapter: User sync pixels, consent signals update #10028

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slimkrazy
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Type of change

  • Feature

  • Does this change affect user-facing APIs or examples documented on http://prebid.org?

Description of change

Addressing this issue picked up by Prebid maintainers: https://github.com/prebid/prebid.github.io/pull/4529/files#diff-d7318b0388c5171115d26fc62fb6cdcfd7387d65af9f8e013e7ba8c4828dd5df

User sync URLs will use the latest available consent data the moment they are fetched. Additionally, we will now consume GPP signals.

It's not a bugfix as such, so submitting as a feature.

I'll open a PR shortly against the documentation site and link to it.

@patmmccann patmmccann changed the title Yahoo bid adapter (PB7.x): User sync pixels, consent signals update Yahoo bid adapter: User sync pixels, consent signals update Jun 1, 2023
@patmmccann patmmccann self-assigned this Jun 1, 2023
@patmmccann patmmccann merged commit 9c1a5e6 into prebid:master Jun 1, 2023
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mscottnelson added a commit to 33Across/Prebid.js that referenced this pull request Jun 15, 2023
* master:
  Colossus Bid Adapter: gpp support (prebid#10096)
  Increment version to 8.1.0-pre
  Prebid 8.0.0 release
  Prebid 8: initial release (prebid#10071)
  Increment version to 7.54.1-pre
  Prebid 7.54.0 release
  Update topicsFpdModule.js (prebid#9990)
  Added GPP support (prebid#10094)
  Teads Bid Adapter:Remove auctionId from since it is not used anymore  (prebid#10098)
  HypeLab Bid Adapter: Initial Release (prebid#10003)
  Oxxion Rtd Module: listen onBidResponseEvent instead of onAuctionEndEvent (prebid#10083)
  PubMatic Analytics Adapter : Added extra fields in tracker for analytics (prebid#10090)
  AdHash Bidder Adapter: update for brand safety (prebid#10087)
  videojsVideoProvider: use contrib-ads event names (prebid#10081)
  Increment version to 7.54.0-pre
  Prebid 7.53.0 release
  Add bidgency alias (prebid#10077)
  Weborama RTD Module : start Bidder specific handling removal (prebid#10005)
  ZetaGlobalSspBidAdapter: change logic around mediaType (prebid#10074)
  add tmax to sovrnBidAdapter (prebid#10059)
  Mediasquare Bid Adapter: Avoid to run bidwon event on video impressions (prebid#10068)
  FreePass User ID Module : initial release (prebid#9814)
  Conceptx Bid Adapter : initial release (prebid#9835)
  beOp BidAdapter: FirstPartyData management and ingest Permutive segments (prebid#9947)
  StroeerCore Bid Adapter: add price floor support (prebid#9962)
  YieldlabBidAdapter updated native asset mapping (prebid#9989)
  Mediasquare Bid Adapter: handle context for video bids (prebid#10055)
  Add new alias - Apester (prebid#10057)
  Criteo Bid Adapter: Pass outstream video renderer method (prebid#10054)
  Add: Viously GVL ID (prebid#10061)
  1plus x RTD Adapter: remove bidder specific handling enforcement (DC 3634) (prebid#10001)
  Sirdata RTD Module : bidder specific handling removal (prebid#9970)
  feat: pass video.plcmt [PB-1736] (prebid#10058)
  Update adkernelBidAdapter.js (prebid#10056)
  Eskimi Bid Adapter: Added support for video (prebid#9985)
  Richaudience Bid Adapter : add compability with GPID (prebid#9928)
  Add GVL ID for pairId userId submodule. (prebid#10053)
  Update nexx360BidAdapter.js (prebid#10042)
  Logicad Bid Adapter: Add topics and uach support (prebid#10045)
  change session_id fallback to bidderRequestId (prebid#10047)
  ZetaGlobalSsp Bid Adapter : process array of sizes (prebid#10039)
  AdagioBidAdapter: change outstream renderer (prebid#10035)
  update greenbids analytics endpoint (prebid#10037)
  ID5 User Id module - get whole ext object from server response (prebid#10036)
  Criteo Bid Adapter : Bump fastbid version to 136 (prebid#9973)
  UID2 & EUID Modules: Add support for EUID and prefer localStorage for both modules. (prebid#9968)
  Schain module: do not share schain objects across different bid requests (prebid#10021)
  airgridRtdProvider: use provided tag insertion method `loadExternalScript` (prebid#9901)
  Increment version to 7.53.0-pre
  Prebid 7.52.0 release
  Yahoo ConnectId - fixed tests. (prebid#10033)
  Core & Multiple modules: activity controls (prebid#9802)
  Yahoo ConnectId - gpp consent module usage. (prebid#10022)
  Yahoo bid adapter:  User sync pixels, consent signals update (prebid#10028)
  Core: fix `markWinningBidAsUsed` to set bid as winning and not just rendered (prebid#10014)
  Adriver Id System: add cfa param to url (prebid#10024)
  Undertone Bid Adapter : added GPP and video placements (prebid#10016)
  Oxxion Analytics Adapter : initial adapter release (prebid#9682)
  Connect id : storage duration updates and no longer require puid or he to be set (prebid#9965)
  Update ad generation adapter 1.6.0: update userSync (prebid#9984)
  fix module type (prebid#10019)
  Stv Bid Adapter: add schain support (prebid#10010)
  GrowthCode RTD  : initial release (prebid#9852)
  ShareThrough Bid Adapter : fix playerSize (prebid#10011)
  chore: update default video placement value [PB-1560] (prebid#9948)
  Smartadserver Bid Adapter: support GPID (prebid#10004)
  Criteo Adapter: Add support of bcat/badv/bapp (prebid#10013)
  Zeta Global SSP Bid Adapter: Added support for video.plcmt (prebid#10009)
  Pair Id System: less noisy errors (prebid#9998)
  Increment version to 7.52.0-pre
  Prebid 7.51.0 release
  Appnexus Bid Adapter: added uol as an alias (prebid#10002)
  Adquery Bid Adapter : added bid request: version and bidPageUrl (prebid#9946)
  MinuteMedia Bid Adapter: support sua and plcmt params (prebid#9997)
  Adkernel Bid Adapter: add didnadisplay alias (prebid#10000)
  Adrino Bid Adapter: pass adUnitCode to adserver (prebid#9993)
gdpr: bidderRequest.gdprConsent && bidderRequest.gdprConsent.gdprApplies ? 1 : 0
gdpr: bidderRequest.gdprConsent && bidderRequest.gdprConsent.gdprApplies ? 1 : 0,
gpp: bidderRequest.gppConsent.gppString,
gpp_sid: bidderRequest.gppConsent.applicableSections
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@slimkrazy

Hi, I work for Magnite and during version testing between 7.50.0 and 7.54.0 we noticed many of our pubs had yahoossp bids stop filling.

This is the only PR for the bid adapter during that time and I think it might point to this spot here

The object gppConsent is not guaranteed to be defined.

For example on one of our publisher sites we see it throws the following error:

image

An easy fix for this is to change this to be like so:

          gpp: bidderRequest.gppConsent?.gppString,
          gpp_sid: bidderRequest.gppConsent?.applicableSections

Let me know if this makes sense.

I tested it using Chrome Overrides and can see bid requests going out now:

image

CC @patmmccann

'us_privacy': consentData.uspConsent,
'gpp': consentData.gpp.gppString,
'gpp_sid': consentData.gpp.applicableSections ? consentData.gpp.applicableSections.join(',') : ''
}
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Also here as well I think you need to add safe checks because thee gdpr, gpp and uspConent objects might be undefined or null

  const parameterMap = {
    'gdpr_consent': consentData.gdpr?.consentString,
    'gdpr': consentData.gdpr?.gdprApplies ? '1' : '0',
    'us_privacy': consentData?.uspConsent,
    'gpp': consentData.gpp?.gppString,
    'gpp_sid': consentData.gpp?.applicableSections ? consentData.gpp.applicableSections.join(',') : ''
  }

Something like that, (not tested)

musikele pushed a commit to rubicon-project/Prebid.js that referenced this pull request Aug 28, 2023
…0028)

* YahooSSP bid adapter: Consume GPP signals

* Test updates and logic fixes

---------

Co-authored-by: slimkrazy <sam@slimkrazy.com>
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3 participants