Redo the README as rst.

README.rst

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+|Travis|_ |Coveralls|_
+
+.. |Travis| image:: https://api.travis-ci.org/python-excel/xlwt.png?branch=master
+.. _Travis: https://travis-ci.org/python-excel/xlwt
+
+.. |Coveralls| image:: https://coveralls.io/repos/python-excel/xlwt/badge.png?branch=master
+.. _Coveralls: https://coveralls.io/r/python-excel/xlwt?branch=master
+
+xlwt
+====
+
+This is a library for developers to use to generate
+spreadsheet files compatible with Microsoft Excel versions 95 to 2003.
+
+The package itself is pure Python with no dependencies on modules or packages
+outside the standard Python distribution.
+
+Installation
+============
+
+Do the following in your virtualenv::
+
+  pip install xlwt
+
+Quick start
+===========
+
+::
+
+    import xlwt
+    from datetime import datetime
+
+    style0 = xlwt.easyxf('font: name Times New Roman, color-index red, bold on',
+        num_format_str='#,##0.00')
+    style1 = xlwt.easyxf(num_format_str='D-MMM-YY')
+
+    wb = xlwt.Workbook()
+    ws = wb.add_sheet('A Test Sheet')
+
+    ws.write(0, 0, 1234.56, style0)
+    ws.write(1, 0, datetime.now(), style1)
+    ws.write(2, 0, 1)
+    ws.write(2, 1, 1)
+    ws.write(2, 2, xlwt.Formula("A3+B3"))
+
+    wb.save('example.xls')
+
+
+Documentation
+=============
+
+Documentation can be found in the ``docs`` directory of the xlwt package.
+If these aren't sufficient, please consult the code in the
+examples directory and the source code itself.
+
+Problems?
+=========
+Try the following in this order:
+
+- Read the source
+
+- Ask a question on http://groups.google.com/group/python-excel/
+
+Acknowledgements
+================
+
+xlwt is a fork of the pyExcelerator package, which was developed by
+Roman V. Kiseliov. This product includes software developed by
+Roman V. Kiseliov <roman@kiseliov.ru>.
+
+xlwt uses ANTLR v 2.7.7 to generate its formula compiler.