updated with company post

content/post/2019-05-20-i-co-founded-a-company-meet-problem-forward-data-science.md

@@ -22,7 +22,7 @@ This idea is so important to us, it is in the name of the company. When we work
 
 > What question do you wish you could answer about your business (ignoring if you have the data or not to answer it yet)? 
 
-My favorite example of this is [Moneyball](https://en.wikipedia.org/wiki/Moneyball_(film). This is one of the classic stories about how the Oakland A's used data to gain a unique advantage. But one of the key messages about this story that often gets missed is that the data weren't unique to the A's! Everyone had the same data, the A's just started with a _problem_ that they needed to solve. They needed to find a unique way to win games that wasn't as expensive. Then they moved forward to looking at the data and realized that on base percentage was cheaper than home runs. So the A's used a "problem forward, not solution backward" approach to data analysis.
+My favorite example of this is [Moneyball](https://en.wikipedia.org/wiki/Moneyball_(film)). This is one of the classic stories about how the Oakland A's used data to gain a unique advantage. But one of the key messages about this story that often gets missed is that the data weren't unique to the A's! Everyone had the same data, the A's just started with a _problem_ that they needed to solve. They needed to find a unique way to win games that wasn't as expensive. Then they moved forward to looking at the data and realized that on base percentage was cheaper than home runs. So the A's used a "problem forward, not solution backward" approach to data analysis.
 
 Using this approach we have worked with companies with a wide variety of needs. Our main capabilities are in data strategy, data cleaning and research quality database generation, modeling and machine learning, and data views through dashboards, reports, and presentations.