Hi visitor! Welcome to a compressed version of the project I executed in 2023 based on optimizing the estimation customer purchasing patterns based on client data using K Means Clustering.

Objective: Improve the accuracy of customer income level and purchasing pattern estimation to enable more targeted marketing strategies.

In the presenation, you will be able to see the 13% improvement from earlier, as well as all the other info about the modeling process.

PS: No code or any specific visuals are shown outside the presentation, as the data used is confidential and hence modified to be displayed as such.

Data Sources: CRM, Sales databases