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Advertising docs tweaks #7400

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merged 1 commit into from Aug 21, 2020
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Advertising docs tweaks #7400

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10 changes: 8 additions & 2 deletions docs/advertising/advertising-details.rst
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Expand Up @@ -71,8 +71,6 @@ Instead, we target based solely upon:
targeting by state or by metro area (DMA specifically).
* We geolocate a user's IP address to a country when a request is made.

Read the Docs uses GeoLite2 data created by `MaxMind <http://maxmind.com>`_.


Where ads are shown
-------------------
Expand All @@ -97,6 +95,14 @@ For more details, see the :ref:`Do Not Track section <privacy-policy:Do Not Trac
of our privacy policy.


Ad serving infrastructure
-------------------------

Our `entire ad server <https://github.com/readthedocs/ethical-ad-server>`_ is open source,
so you can inspect how we're doing things.
We believe strongly in open source, and we practice what we preach.


Analytics
---------

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9 changes: 5 additions & 4 deletions docs/advertising/ethical-advertising.rst
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Expand Up @@ -74,6 +74,9 @@ They should run before your content,
they should take over the page,
the bigger, weirder, or flashier the better.

.. _fake ad clicks: https://en.wikipedia.org/wiki/Click_fraud
.. _massive downsides: http://idlewords.com/talks/what_happens_next_will_amaze_you.htm

We opt out
~~~~~~~~~~

Expand All @@ -91,8 +94,6 @@ The ads won't flash or move.
We run the ads we want to have on our site,
in a way that makes us feel good.

.. _fake ad clicks: https://en.wikipedia.org/wiki/Click_fraud

Additional details
------------------

Expand All @@ -105,6 +106,8 @@ Additional details
* Eric Holscher, one of our co-founders
`talks a bit more <https://www.ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_
about funding open source this way on his blog.
* After proving our ad model as a way to fund open source and building our ad serving infrastructure,
we launched the `EthicalAds network <https://www.ethicalads.io>`_ to help other projects be sustainable.
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😍


.. _advertising FAQ: https://readthedocs.org/sustainability/advertising/faq/

Expand All @@ -120,8 +123,6 @@ We hope that others will join us in this mission:
vote with your dollars and support us in building the ad model we want to exist.
`Get more information <https://readthedocs.org/sustainability/advertising/>`_ on what we offer.

.. _massive downsides: http://idlewords.com/talks/what_happens_next_will_amaze_you.htm


Community Ads
-------------
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