The goal of this project is to find an business insight from e-commerce sephora dataset. Then based on that insight finding, it will generate some recommendation for the business
Here are some business question as a basis for finding an valuable insight:
- What brands and product categories have the most transactions sold online?
- How is the level of comparison between the number of transactions in the product category that is sold online and not?
- Does the higher the product category with a high rating, the effect of a high number of transactions also through online sales?
- Does the higher the number of product categories that visitors like, the effect of a high number of transactions also through online sales and how is the conversion rate?
The dataset contains some information about :
