This project implements how traffic backend works in Adtech solutions in ad performance market. There are 2 concepts which includes click redirect and conversion postbacks. The publishers send click traffic on an advertiser's tracking link and if it gets conversion then the advertiser sends a postback notifying the publisher about the conversion and, the publisher gets the commission based on the pricing model.
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This POC implements how traffic backend works in Adtech solutions in ad performance market.
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