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AishaArabic.html
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---
permalink: /AishaArabic
---
<html>
<head>
<title>Rosetta - Aisha Arabic </title>
<link data-turbolinks-track="true" href="assets/application-6e6e7601506c9a3badb82fad4dc09df6.css" media="all" rel="stylesheet" />
<script src="assets/supportjs-18cdc8fbda3b1320fea3c8e42ac199ae.js"></script>
<script src="assets/modernizr.custom.58831-08e4ab01d362ed1176ad25e8d9010a80.js"></script>
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<link href="feed.rss" rel="alternate" title="ATOM" type="application/atom+xml" />
<link href="feed.rss" rel="alternate" title="RSS" type="application/rss+xml" />
<meta content="Aisha Arabic – a child of two worlds" name="title">
<meta property="og:title" content="Aisha Arabic – a child of two worlds">
<meta name="twitter:title" content="Aisha Arabic – a child of two worlds">
<meta content="Aisha is a fun and funky typeface that treads the thin line between text and display typography. Its Arabic version is based on Maghribi letterforms. The Latin counterpart echoes its character in a matching, yet independent design." name="description">
<meta property="og:description" content="Aisha is a fun and funky typeface that treads the thin line between text and display typography. Its Arabic version is based on Maghribi letterforms. The Latin counterpart echoes its character in a matching, yet independent design.">
<meta name="twitter:description" content="Aisha is a fun and funky typeface that treads the thin line between text and display typography. Its Arabic version is based on Maghribi letterforms. The Latin counterpart echoes its character in a matching, yet independent design.">
<meta name="twitter:image:src" content="/microsite/current/AishaArabic/images/Aisha Arabic_opengraph.png">
<meta property="og:image" content="/microsite/current/AishaArabic/images/Aisha Arabic_opengraph.png">
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<meta name="twitter:site" content="@rosettatype">
<meta property="og:type" content="website">
<meta property="og:site_name" content="old.rosettatype.com">
<script>
dataLayer = [];
dataLayer.push({"page":{"type":"font","title":"Aisha Arabic"},"ecommerce":{"detail":{"actionField":{"list":"fonts"}},"fontFamily":"Aisha Arabic"}});
</script>
<meta rel="canonical" href="/AishaArabic">
<script defer data-domain="rosettatype.com" src="https://plausible.io/js/script.file-downloads.outbound-links.js"></script>
<script>window.plausible = window.plausible || function() { (window.plausible.q = window.plausible.q || []).push(arguments) }</script>
</head>
<body id="templateID" class="pageID withFixedNavigation" itemscope itemtype="http://schema.org/WebPage">
<div class="pagePrimaryNavigation fixed">
<div class="inner">
<a href="AishaArabic#" class="showMenu js-showMobileMenu">
<i class="ico showMenu"></i>
<span class="text">menu</span>
</a>
<a class="logo" href="/" rel="home">
<img alt="Rosetta" class="no-hover" src="assets/logo-rosetta-white-c5582e25237e366064ca3960be6fb8c3.svg" />
<img alt="Rosetta" class="has-hover" src="assets/logo-rosetta-red-3b44a338caac55da89e269a1abc679a9.svg" />
</a> <div class="navigationLinks">
<div class="inner">
<a class="active" href="fonts">Fonts</a>
<a href="custom-fonts">Custom fonts</a>
<a href="merchandise">Merchandise</a>
<a href="blog">Blog</a>
<a href="fonts-in-use">Fonts in use</a>
<a class="grey" href="about">About us</a>
<a class="grey" href="contact">Contact</a>
<a class="grey" href="help">Help</a>
<a class="grey" href="licence">Licence</a>
</div>
</div>
</div>
</div>
<div class="fontFamilyDetailNavigation">
<div class="inner">
<a class="logo" href="/" rel="home">
<img alt="Rosetta" src="assets/logo-rosetta-040964b0bed6ab0f069a85c9f8dd5f21.svg" />
</a> <div class="fontFamilyDropdown" style="width: 182.6px">
<div class="dropdownHeader">
<div class="inner">
Aisha Arabic
</div>
</div>
<div class="dropdownContent" style="width: 182.6px">
<div class="fontFamilyDropdownRow">
<a href="AdapterArabic">Adapter Arabic</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="AdapterHebrew">Adapter Hebrew</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="AdapterPE">Adapter PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="AdelphiPE">Adelphi PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="AishaLatin">Aisha Latin</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="ArekArmenian">Arek Armenian</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="ArekLatin">Arek Latin</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="AvoryPE">Avory PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="CloneRoundedPE">Clone Rounded PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="CorsairPE">Corsair PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="EskorteArabic">Eskorte Arabic</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="EskorteLatin">Eskorte Latin</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="GitanLatin">Gitan Latin</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="GridlitePE">Gridlite PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="Handjet">Handjet</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="Marlik">Marlik</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="NassimArabic">Nassim Arabic</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="NassimLatin">Nassim Latin</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="Neacademia">Neacademia</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="SkolarDevanagari">Skolar Devanagari</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="SkolarGujarati">Skolar Gujarati</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="SkolarPE">Skolar PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="SkolarSansArabic">Skolar Sans Arabic</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="SkolarSansPE">Skolar Sans PE</a>
</div>
<div class="fontFamilyDropdownRow">
<a href="Sutturah">Sutturah</a>
</div>
</div>
</div>
<div class="overflowContainer" style="left: 47.599999999999994px">
<div class="navigationLinks">
<div class="inner">
<a href="#font-family-top" class="js-slideTo active" data-distance="110">Top</a>
<a href="#font-family-about" class="js-slideTo" data-distance="60">About</a>
<a href="#font-family-preview" class="js-slideTo" data-distance="140">Preview</a>
<a href="#font-family-styles" class="js-slideTo" data-distance="60">Styles</a>
<a href="#font-family-features" class="js-slideTo" data-distance="60">Features</a>
<!-- <a href="#font-family-credits" class="js-slideTo" data-distance="60">Credits</a> -->
</div>
</div>
</div>
</div>
<a class="tryFontButton" href="https://shop.rosettatype.com/try/AishaArabic">
<span class="inner">
<span class="row1">Free trials</span>
</span>
</a>
<a class="buyFontButton" href="https://shop.rosettatype.com/buy/AishaArabic">
<span class="inner">
<span class="row1">Buy fonts</span>
</span>
</a>
<!--
<a class="buyFontButton" href="/checkout/step1/AishaArabic">
<span class="inner">
<span class="row1">Try & buy</span>
<span class="row2">
from 70 €
</span>
</span>
</a> -->
</div>
<link data-turbolinks-track="false" href="assets/microsite-711319dada424e6b9426e294ec00b540.css" media="all" rel="stylesheet" />
<div itemscope itemtype="http://schema.org/Product">
<meta itemprop="name" content="Aisha Arabic">
<div class="microsite">
<!-- Tester and Charset common module -->
<link rel="stylesheet" href="microsite/current/common/images/fontsampler.min.css">
<script src="microsite/current/common/images/fontsampler.min.js"></script>
<!-- Tester and Charset config -->
<script>
var testerFiles = {
"Rg": "/microsite/current/AishaArabic/images/AishaArabicWeb-Rg.woff2",
"Sb": "/microsite/current/AishaArabic/images/AishaArabicWeb-Sb.woff2",
"Bd": "/microsite/current/AishaArabic/images/AishaArabicWeb-Bd.woff2",
"Eb": "/microsite/current/AishaArabic/images/AishaArabicWeb-Eb.woff2",
};
</script>
<script src="microsite/current/AishaArabic/images/aisha-arabic.js"></script>
<!-- Custom CSS for this minisite -->
<style>
.fontFamilyDetailHeader.familyHeaderBg {
background: rgb(255, 155, 122);
}
.fontStylesSection .header, .fontStylesSection .title {
background: none;
}
</style>
<!-- Header Tester -->
<div class="fontFamilyDetailHeader familyHeaderBg linkedWithFontFamilyDetailNavigation" id="font-family-top">
<div class="tester" data-text="عائشة" data-tagline="A child of two worlds" data-size="213"></div>
</div>
<div class="greyBackground">
<!-- About & Awards & PDF downloads -->
<div class="fontFamilyDetailAbout familyBg linkedWithFontFamilyDetailNavigation" id="font-family-about">
<div class="inner">
<div class="description" itemprop="description">
<h2>
About Aisha Arabic:
</h2>
<p>
Aisha originated from research about the Maghribi script – its
regular Arabic weight is based on the foundry type Titus Nemeth discovered
in a 19th century book. In the process of design Titus reinterpreted
the sources within the framework provided by current usage and
technology. He developed a Latin face to accompany the Arabic,
drawing both as independently usable, yet closely related typefaces.
</p>
<p>
The Latin version of Aisha is one of the designs where the style of
the Arabic version shaped the direction for the Roman letters, rather
than the other way around. Drawing on research around Maghribi
calligraphy, and inspired by expressive Moroccan lettering, the
resulting designs feature generous curves and joyful variations,
rendering Aisha a historically informed typeface for contemporary
requirements, with a wide range of weights in both Arabic and Latin.
</p>
<h2>
Related families:
</h2>
<ul><li>
<a href="AishaLatin">Aisha Latin</a>
</li></ul>
<h2>
Read more:
</h2>
<ul><li>
<a href="/blog/2014/04/08/Note-on-the-new-edition-of-Aisha">Note on the new edition of Aisha</a>
</li></ul>
<h2>
What others say:
</h2>
<p>
<em>“Y no hace falta ser un entendido en tipografía árabe, creo, para concluir que Aisha es de lo mejorcito en un género, el de las fundiciones árabes de estilo magrebí, …”</em>
</p>
<p>
— A. Giménez Reíllo
</p>
<p>
<em>“Congrats on the reworked Aisha. Ranging figures seems – in hindsight – like a no-brainer for Arabic; great touch!”</em>
</p>
<p>
— David Lemon, Adobe Type
</p>
<p>
<em>Nemeth describes the model for Aisha as ‘curious and very playful’ — which is exactly what makes Aisha so attractive. The loopy, brush-like quality of the Arabic makes a smooth transition into the Latin version; both scripts exude a lively playfulness.</em>
</p>
<p>
— Jan Middendorp for 8 Faces magazine
</p>
</div>
<div class="cellWrap">
<div class="wrap">
<div class="titleWrap">
<p><strong>Designed by:</strong> Titus Nemeth</p>
<p><strong>Published:</strong> 2011</p>
<p><strong>Language support:</strong></p>
<div class="availableLanguagesLabel js-languagePopover">
<span class="innerText">Arabic (30 languages)</span>
<div class="popOverContent">
<a href="AishaArabic#" class="js-closePopover closeLink">
<i class="ico close"></i>
<span class="text">Close</span>
</a>
<div class="popOverTitle">Arabic (30 languages)</div>
<div class="popOverText">
Aimaq, Algerian Arabic, Baharna Arabic, Chadian Arabic, Dari, Dehwari, Eastern Egyptian Bedawi Arabic, Egyptian Arabic, Gulf Arabic, Hadrami Arabic, Hazaragi, Hijazi Arabic, Iranian Persian, Iraqi Arabic, Libyan Arabic, Moroccan Arabic, Najdi Arabic, North Levantine Arabic, North Mesopotamian Arabic, Omani Arabic, Qashqa'i, Saidi Arabic, Sanaani Arabic, South Levantine Arabic, Standard Arabic, Sudanese Arabic, Sudanese Creole Arabic, Talysh (Arabic), Ta’izzi-Adeni Arabic, Tunisian Arabic
</div>
</div>
</div><br>
<div class="availableLanguagesLabel js-languagePopover">
<span class="innerText">Latin (47 languages)</span>
<div class="popOverContent">
<a href="AishaArabic#" class="js-closePopover closeLink">
<i class="ico close"></i>
<span class="text">Close</span>
</a>
<div class="popOverTitle">Latin (47 languages)</div>
<div class="popOverText">
Afar, Afrikaans, Asturian, Basque, Breton, Catalan, Cebuano, Corsican, Danish, English, Faroese, Galician, Ganda, German, Hiligaynon, Icelandic, Indonesian, Irish, Italian, Javanese (Latin), Kalaallisut, Latin, Luxembourgish, Malaysian (Latin), Manx, Neapolitan, Norwegian, Occitan, Portuguese, Romansh, Romany, Samoan, Sardinian, Scottish Gaelic, Sicilian, Spanish, Sundanese (Latin), Swahili, Swedish, Tagalog, Tokelau, Tsonga, Tumbuka, Venetian, Walloon, Xhosa, Zulu
</div>
</div>
</div>
</div>
<div class="awardsWrap">
<div class="inner">
<div class="awardsCols">
<div class="awardsCol">
<div class="awardItem">
<img src="microsite/current/common/images/award-icon-black.svg" alt="" class="awardsIco svgImg" />
<div class="awardsText">Certificate of Excellence in Type Design, TDC2 2010</div>
</div>
</div>
<div class="awardsCol">
<div class="awardItem">
<img src="microsite/current/common/images/award-icon-black.svg" alt="" class="awardsIco svgImg" />
<div class="awardsText">Nominated for the German Design Award 2011</div>
</div>
</div>
<div class="awardsCol">
<div class="awardItem singleRow">
<img src="microsite/current/common/images/award-icon-black.svg" alt="" class="awardsIco svgImg" />
<div class="awardsText">Creative Review Type Annual 2011</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="buttonsWrapper linkedWithFontFamilyDetailNavigation">
<a href="https://shop.rosettatype.com/AishaArabic" class="solidButton red" alt="Buy fonts"><span class="ico bag"></span><span class="innerText"></span>Buy Aisha Arabic</span></a>
<a href="microsite/current/AishaArabic/files/Aisha_specimen.pdf" class="outlineButton"><span class="ico page"></span><span class="innerText">Download specimen</span></a>
<a href="microsite/current/AishaArabic/files/AishaArabic_manual.pdf" class="outlineButton"><span class="ico page"></span><span class="innerText">Download character set</span></a>
</div>
</div>
</div>
</div>
<!-- Previews -->
<div class="fontFamilyDetailPreview">
<div class="inner">
<div class="tabContainer linkedWithFontFamilyDetailNavigation" id="font-family-preview">
<div class="tabContentWrapper">
<div class="tabContent active js-tab1">
<div class="imgWrapper">
<img src="microsite/current/AishaArabic/images/AishaArabic_previews.svg" alt="" class="svg">
</div>
</div>
</div>
</div>
</div>
</div>
</div><!-- end of greyBackground -->
<!-- Testimonials -->
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<div class="testimonialSection onFontFamilyDetail js-testimonialSlider <%= css_class %>">
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“Y no hace falta ser un entendido en tipografía árabe, creo, para concluir que Aisha es de lo mejorcito en un género, el de las fundiciones árabes de estilo magrebí, …”
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<span itemprop="author">A. Giménez Reíllo</span>
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“Congrats on the reworked Aisha. Ranging figures seems – in hindsight – like a no-brainer for Arabic; great touch!”
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<span itemprop="author">David Lemon</span>, Adobe Type
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“Nemeth describes the model for Aisha as ‘curious and very playful’ — which is exactly what makes Aisha so attractive. The loopy, brush-like quality of the Arabic makes a smooth transition into the Latin version; both scripts exude a lively playfulness.”
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<span itemprop="author">Jan Middendorp</span> for 8 Faces magazine
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Aimaq, Algerian Arabic, Baharna Arabic, Chadian Arabic, Dari, Dehwari, Eastern Egyptian Bedawi Arabic, Egyptian Arabic, Gulf Arabic, Hadrami Arabic, Hazaragi, Hijazi Arabic, Iranian Persian, Iraqi Arabic, Libyan Arabic, Moroccan Arabic, Najdi Arabic, North Levantine Arabic, North Mesopotamian Arabic, Omani Arabic, Qashqa'i, Saidi Arabic, Sanaani Arabic, South Levantine Arabic, Standard Arabic, Sudanese Arabic, Sudanese Creole Arabic, Talysh (Arabic), Ta’izzi-Adeni Arabic, Tunisian Arabic
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<h2>Design: <span class="name">Titus Nemeth</span></h2>
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<p>Titus Nemeth is a type designer and typographer with specialist expertise in the Arabic script. He works as an independent designer and typographic consultant, building on his substantial experience and research in the field.</p>
<p>His original type designs have won multiple internationally renowned awards and are widely used for complex, cross-cultural, visual communication. Titus’ practice combines the making and the use of type, as he is convinced that both aspects inform each other: ‘the better I understand how type is used, the better I can design for it’.</p>
<p>Titus holds a PhD, and an MA in Typeface Design, from the University of Reading, UK, and a diploma in Graphic Design from Die Graphische in Vienna, Austria. He has taught type design and typography at a number of schools in France, Morocco, Qatar, and the United Kingdom.</p>
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