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Add some details around community ad qualifications #4436

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Aug 1, 2018
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Add some details around community ad qualifications #4436

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21 changes: 19 additions & 2 deletions docs/advertising/ethical-advertising.rst
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Expand Up @@ -118,14 +118,31 @@ We hope that others will join us in this mission:

.. _massive downsides: http://idlewords.com/talks/what_happens_next_will_amaze_you.htm


Community Ads
-------------

There are a large number of projects that we care about in the software ecosystem. A large number of them operate like we have for the past 6 years, with almost no income. Our new Community Ads program will highlight some of these projects each month.
There are a large number of projects, conferences, and initiatives
that we care about in the software and open source ecosystems.
A large number of them operate like we did in the past, with almost no income.
Our new Community Ads program will highlight some of these projects each month.

There are a few qualifications for our Community Ads program:

- Your organization and the linked site should not be trying to entice
visitors to buy a product or service.
We make an exception for conferences around open source projects
if they are run not for profit and soliciting donations for open source projects.
- A software project should have an `OSI approved license`_.
- We will not run a community ad for an organization tied
to one of our paid advertisers.

We'll show 10% of our ad inventory each month to support an open source project that we care about.
We'll show 10% of our ad inventory each month to support initiatives that we care about.
`Send us an email <mailto:rev@readthedocs.org>`_ to be considered for our Community Ads program.

.. _OSI approved license: https://opensource.org/licenses


Opting Out
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