Business Case : Aerofit - Descriptive Stats & Probability

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🎯 Objective

Create comprehensive customer profiles for each AeroFit treadmill product through descriptive analytics. Develop two-way contingency tables and analyze conditional and marginal probabilities to discern customer characteristics, facilitating improved product recommendations and informed business decisions.

About the data

The company collected the data on individuals who purchased a treadmill from the AeroFit stores during three months.The data is available in a single csv file Product Portfolio

• The KP281 is an entry-level treadmill that sells for USD 1,500.
• The KP481 is for mid-level runners that sell for USD 1,750.
• The KP781 treadmill is having advanced features that sell for USD 2,500.

Business Recommendations

• In the income bracket of 38000 to 54000, both demographics show a preference for KP281, resulting in lower sales of KP481.
• Enhancements in functionality or additional features could be incorporated into KP481.
• Offering special discounts targeted towards females could effectively stimulate sales within this demographic.
• Implementing targeted advertising campaigns aimed specifically at females would likely result in increased sales within this demographic.

Analysis

• The majority of treadmill users fall within the age range of 23 to 35.
• KP281 is the most commonly purchased treadmill model, with 80% of buyers opting for it, followed by
• KP481 at 60%, and KP781 with only a 35% share.
• Across all three treadmill models, males make up the predominant buyer demographic.
• Treadmill purchasing tendencies correlate with income levels, with lower income individuals tending to opt for lower-tier treadmill models.

Customer Profiling

KP281

• Age: 23 to 33
• Income: 38000 to 54000
• Usage: 3 to 4 times a week
• Marital Status: Partnered are more likely to use KP281
• Gender: Both Male and female are equally using KP281

KP481

• Age: 24 to 34
• Income: 45000 to 55000
• Usage: 3 to 3.5 times a week
• Marital Status: Partnered are more likely to use KP481
• Gender: Male are more likely to use KP481 as compared to Female

KP781

• Age: 24 to 29
• Income: 60000 to 90000
• Usage: 4 to 5 times a week
• Marital Status: Partnered are more likely to use KP781
• Gender: The usage of KP781 is significantly higher among males compared to females, with 18% of males purchasing the product compared to only 3% of females