of the top conversion paths PPC accounts for 60% of all conversions. Over last 3 months, PPC conversion generated over 200k and is one of the highest converting channels.
ensuring landing page content is relevant to the advert copy and simplified to take users to where they need to go will increase search relevance and therefore conversions
- see testPlan
desktop 💥
- GA Universal
- Hotjar
- removed all content on page included following
- navigation links
- side menu navigation
- new hero/cta image and link (6 pages, 6 images, 6 links)
- check on IE10
- remove js comments
- images build/photoshop
landing-page
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