API update

Campaign API:
Smart Bid - API users can now specify the bid strategy (Smart of Fixed bid) when creating or editing campaigns. The bid strategy is also visible when fetching the campaign details. For backward compatibility, the default option is Fixed Bid.
Campaign Schedule - Custom campaign schedule options are now available in the API as well.
Marketing Objective - A new field that can be specified on campaign creation or edit. For backward compatibility this field is not mandatory.
OS Targeting - Targeting by operating system (OS families or specific versions) 

Reports API:
Custom conversion metrics - For the new Taboola Pixel users, the customized conversion metrics are now available in Campaign Summary and Top Campaign Content reports.
New ROAS (Return on ad spend) column is available in Campaign Summary and Top Campaign Content reports.
The campaign summary, by-site breakdown, now also contains the site ID, in addition to the site name.

Taboola Pixel API:
Support for creating and updating customized conversion rules.