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Curated list of awesome ecommerce data science resources πŸ“ŠπŸ’ŽπŸ’ͺ
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Awesome Ecommerce Data Science

Curated list of awesome ecommerce data science resources πŸ“ŠπŸ’ŽπŸ’ͺ

πŸ’Έ: Free

πŸ’΅: Free version

πŸ’°: Paid

πŸ“°: Article/blog

πŸ›: Shopify

Customer Lifetime Value

  • Lifetimes: πŸ’Έ Open source Python library to calculate CLV
  • LTV:CAC in 2019: πŸ“° Overview of the rising ad cost landscape and strategies for improving LTV:CAC in 2019


  • Google Analytics: πŸ’Έ Ubiquitous and still the gold standard
  • FullStory: πŸ’΅πŸ’° Site recordings to view user behavior
  • Hotjar: πŸ’΅πŸ’° Site recordings and heatmaps to view user behavior (similar to FullStory)

Analytics & Optimization

  • Segments by Tresl: πŸ›πŸ’΅πŸ’° The best customer analytics app to supercharge your store
  • Glew: πŸ›πŸ’° Ecommerce Analytics and Business Intelligence Software
  • Compass: πŸ›πŸ’΅πŸ’° Compass makes sense of your e‑commerce data so you can focus on building your business
  • Justuno: πŸ’° Analytics suite for converting visitors to customers
  • Custora: πŸ’° Customer analytics platform

Market Research


  • Google Optimize: πŸ’Έ A/B testing platform with visual editor. Integrated with Google Analytics (obviously!) and Goals
  • Landing page A/B testing: πŸ“° Guide on why and how to set up A/B testing for landing pages, from Julian's Growth Marketing guide.

Brought to you by Tresl and our app Segments, your personal data scientist to grow your ecommerce store.

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