Awesome Ecommerce Data Science

Curated list of awesome ecommerce data science resources 📊💎💪 (no particular order)

🛍 Shopify integrated
📰 Article/blog
💸 Free
💵 Free version
💰 Paid

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Analytics & Optimization

• Segments: 🛍💵💰 The best customer analytics app to supercharge your store
• Glew: 🛍💰 Ecommerce Analytics and Business Intelligence Software
• Compass: 🛍💵💰 Compass makes sense of your e‑commerce data so you can focus on building your business
• Shoelace: 🛍💰 Customer journey retargeting
• Justuno: 💰 Analytics suite for converting visitors to customers
• Custora: 💰 Customer analytics platform
• Nosto: 🛍💰 AI-powered personalization platform
• OrderMetrics: 🛍💰 Profit Analytics for E‑Commerce
• Metorik: 💰 Analytics and management tool for WooCommerce
• Lifetimely: 🛍💰 Lifetime value and profit analytics
• Grow.com: 🛍💰 Business intelligence with lots of data integrations

Tracking

• Google Analytics: 💸 Ubiquitous and still the gold standard
• FullStory: 💵💰 Site recordings to view user behavior
• Hotjar: 💵💰 Site recordings and heatmaps to view user behavior (similar to FullStory)
• Segment: 💵💰 Data connector to and from different sources

Email Marketing Automation

• Automizy: 💰 AI-powered Subject Line Analyzer, AB testing, Resend and Email Automation
• Klaviyo: 🛍💵💰 Super-targeted, highly relevant email, Facebook and Instagram marketing
• ActiveCampaign: 🛍💰 Email Marketing. Marketing Automation. Sales CRM. Messaging.
• Omnisend: 🛍💰 Omnichannel Marketing Automation

Experimentation

• Google Optimize: 💸 A/B testing platform with visual editor. Integrated with Google Analytics (obviously!) and Goals
• VWO: 💰 A/B Testing and Conversion Optimization Platform
• Landing page A/B testing: 📰 Guide on why and how to set up A/B testing for landing pages, from Julian's Growth Marketing guide.

Customer Lifetime Value

• Lifetimes: 💸 Open source Python library to calculate CLV
• LTV:CAC in 2019: 📰 Overview of the rising ad cost landscape and strategies for improving LTV:CAC in 2019

Market Research

• Google Trends: 💸 Free keyword search trends across the globe
• Shopify Sites Traffic: 💸🛍 Top Shopify-hosted sites based on IP traffic

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Brought to you by Tresl and our customer analytics ecommerce app Segments, your personal data scientist to grow your ecommerce store.