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ll test app ads txt support

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Jasmine edited this page Jun 28, 2021 · 1 revision

/*
제목: app-ads.txt 지원
종류: 14
*/

개요

The app-ads.txt file consists of a list of authorized digital sellers. This file was created by IAB, to combat fraud and to create transparency in the advertising ecosystem. The file verifies the legitimacy of sellers, protecting against fraud and misrepresented domains.

Developers must host this file in the root of the developer website. Brand advertisers and demand-side platforms (DSPs) scrape this file and cross-reference it when they buy ad inventory programmatically via exchanges, supply-side platforms (SSPs), and ad networks.

While implementing app-ads.txt is not mandatory in most cases, failing to do so will cause developers to lose significant ad revenue for the following reasons:

  • DSPs use this file to understand the supply chain of inventory they are buying.
  • Some DSPs will only buy from developers that have correctly implemented this file.
  • Developers that properly declare their authorized sellers help advertisers greatly reduce the risk of counterfeit inventory, which over time funnels more advertising dollars to quality developers.

Important: Implementing app-ads.txt is required if you wish to display banner ads. Not doing so will result in significantly decreased banner demand.

자세한 내용은 IAB Tech Lab 사양 및 인벤토리 품질 향상에 대한 유니티의 블로그를 참조하세요.

Setting up app-ads.txt for the first time

  1. Click Monetize from the unity Dashboard.
  2. From the Monetize menu, select Setup, then choose Organization.
  3. Find Developer Website in Organization info.
  4. Enter the URL of the website where your game is listed on the App Store. This is usually simple, for example, https://www.unity3d.com. This field should contain only the root of the Publisher/Developers website. For example, you can find this website on the Developer page of Google Play, and in settings on the Apple store.
  5. Scroll to the next panel, App-ads.txt.
  6. The App-Ads URL should have been automatically populated. For example, https://www.unity3d.com/app-ads.txt. If it is not filled in, see this document about website roots for details.
  7. You'll see a list of authorized digital sellers, presented in the format that the file requires.
  8. Open a text editor, then use the copy icon to copy the list to your clipboard.
  9. Create an app-ads.txt file from this list.
  10. Copy the app-ads.txt file to the root of the developer website so that it's findable in the location listed in the app-ads URL field.

If everything worked correctly, you'll see a message informing you that no action is needed at this time.

Important: This list may change over time. Please check the settings page monthly, or whenever you are notified.

Maintaining app-ads.txt

It's important to visit the app-ads.txt setting regularly to see if anything has changed, or to respond to error messages or notifications that you receive.

Here are some issues that can happen, and how to fix them.

Issue: Missing/Incorrect Website/Not implemented app-ads.txt

We could not find your app-ads.txt at the given App-Ads URL. Review your Developer Website field in the Organization Info section above. If you haven't already, please create your app-ads.txt file.

**Solution: ** Check that the developer website field in the *Monetization\Organization Info section is accurate. Ensure that the correct root is listed as well.

Issue: Missing some app-ads.txt entries

You are missing some app-ads.txt entries. Please include the missing strings below in your app-ads.txt file.

Solution:

  1. Navigate to Monetize\Setup\Organization Info\App-ads.txt.
  2. Find your app-ads.txt file and open it.
  3. Use the copy icon to copy, then add, the authorized digital sellers to your app-ads.txt file.
  4. If you'd rather recreate the entire app-ads.txt file, click Show Full List, then copy that into the app-ads.txt.

FAQ

새롭게 바뀌었나요? ads.txt와 어떻게 다른가요?

app-ads.txt는 특히 모바일 앱을 위한 것입니다. ads.txt와 동일한 기능을 제공하지만 개발자의 웹사이트에 상주합니다.

어떤 문제를 해결하기 위한 것인가요?

app-ads.txt는 광고주가 잘못된 트래픽 또는 사기 트래픽을 구매하는 것을 방지하고 수요를 가로채는 악성 소스로 인해 퍼블리셔가 매출에서 피해를 입지 않도록 보호합니다.

퍼블리셔가 app-ads.txt를 도입해야 하는 이유는 무엇인가요?

앞으로 많은 주요 브랜드 광고주와 DSP는 인증된 인벤토리에서만 인벤토리를 구매할 것이며, 이는 퍼블리셔가 app-ads.txt.를 도입하려는 동기를 강하게 유발할 것입니다. 업계의 이러한 변화에 미리 대비하여 매출 손실을 입지 않도록 유니티에서는 이를 가능한 빨리 구현하는 것을 권장합니다.

app-ads.txt에 대한 유니티의 입장은 무엇인가요?

유니티는 모바일 광고의 부정 행위를 근절하고 투명성을 높이는 이 이니셔티브를 적극적으로 지지합니다. 앱 개발자는 이를 구현함으로써 수준 높은 광고주를 만날 수 있고 매출이 증가하는 효과를 누릴 수 있게 될 것입니다.

광고주가 app-ads.txt를 도입해야 하는 이유는 무엇인가요?

웹에 ads.txt를 사용하는 경우처럼 이 파일은 광고주에게 인증된 리셀러로부터 적법한 노출 수를 구매한다는 높은 확신을 줍니다.

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