https://analytics.google.com/analytics/academy/course/6

Digital analytics

Purchase funnel

• acquisition
• behavior
• customer

GA Account, Tracking Code, Anonymous info.

Session ends after 30 min of inactivity.

Filter to exclude customer data, like internal user or country.

Organization, Account, Property (UA), View (Filters): One view for all website data, another for Europe and another for North America. Views do not include past data.

Users permissions are inheritance-based.

Goals and Conversions can be defined later.

Filters are order based. They have ranks, and data is processed accordingly.