https://analytics.google.com/analytics/academy/course/6
Digital analytics
Purchase funnel
- acquisition
- behavior
- customer
GA Account, Tracking Code, Anonymous info.
Session ends after 30 min of inactivity.
Filter to exclude customer data, like internal user or country.
Organization, Account, Property (UA), View (Filters): One view for all website data, another for Europe and another for North America. Views do not include past data.
Users permissions are inheritance-based.
Goals and Conversions can be defined later.
Filters are order based. They have ranks, and data is processed accordingly.