Channels on the Roku platfom with a great user experience entertain and delight our shared audiences. At the base, our mission is for the Roku platform to provide the best streaming experience for Television
- High expectations: Consistently well-designed channels with value-add features reflecting insights into user needs and opportunities will make Roku the preferred entertainment choice, ensuring worthwhile fun.
- Focus on content: The best UI is an invisible UI that enables effortless accomplishment. Users don’t want to navigate - they want to discover, browse, recommend, bookmark and consume content.
- Platform integration (“No Silos”): Integration with the Roku platform boosts the visibility and the usefulness of your channel. Promotions, deep linking, presence in Roku search results and more are hallmarks of a well-integrated channel that makes best use of the Roku platform’s capabilities. Ultimately, such integration drives increased channel usage, helping more users easily find and consume your content.