MozFest & MozFest House: Sponsorship Design Assets

[sabrinang]

Description

An overview of the sponsorship that is included in design assets this year.

MozFest Assets

Presenting festival partner only

• x8 Floor Displays (2 Food/Bar Area, 2 Registration Table Area, 2 Lounge Area, 2 Backup) Branding: Mozilla Festival Lockup (Wordmark and Logo) #8
• x6 Posters (4 behind registration table are near entrance (welcome) sign, 2 Backup) Sponsorship: Posters #84
• 1x Step & Repeat (near entrance area) Sponsorship: Step & Repeat #85
• x2 Floor Sticker (2 for elevator entrance) Wayfinding: Floor Stickers #48
• inclusion on Volunteer T-Shirt Swag: Volunteer T-Shirts #61

All Partners

• inclusion on Motion Graphic Video Screen: Motion Graphic Video #36
• inclusion on Sponsorship Banner Wayfinding: Sponsorship Banner #49
• inclusion on website Sponsors page: 2018 Sponsors and Categories mozilla/mozillafestival.org#1027
• inclusion on printed festival guide Swag: Festival Guide #73
• inclusion on screens near stage Screen: Background + Assets for ProPresenter Social #39

MozFest House Assets may include

• Welcome & Sponsor screens: MozFest House: Welcome & Sponsors Screens #68

Sponsorship Swag

• Sticker Mule Webcam Stickers Swag: Privacy Screen Stickers #59

Deadlines

Here are some dates that we need hi-res (vector) logos and sponsorship titles received by to be included in the print or digital asset (if it is received later than this date it'll be miss being sent to print, for digital assets they may be included depending on capacity):

Asset	Sponsors Assets Must Be Received By
Website	Oct 8
Printed Festival Guide	Sept 28
Motion Graphic Video	Oct 8
Banner	Sept 28
Screens near stage	Oct 15
MozFest House Screens	Oct 8

Reference to Last Year

GIthub Issue: MozillaFoundation/mozfest-design-2017#2 (comment)

[sabrinang]

@jcbarajas /ccing you on this issue so we can coordinate on these print/digital deadlines listed above. Can you check the list of desired assets you want to incorporate sponsorship? If there are more please comment on this issue and I'll file the corresponding asset issues so it can be included and triaged.

You can link any sponsorship logos (vector format prefered) you receive to be included in design on this issue.

[Saallen]

linking in @consuelamckenzie can you take this to your next sponsorship meeting.

[consuelamckenzie]

@Saallen This is already in play for the sponsorship team, they are aware of the following dates and all are we reiterate during every meeting since August 28th.

Asset | Sponsors Assets Must Be Received By
Website | October 8
Printed Festival Guide | September 28
Motion Graphic Video | October 15
Banner | October 1
Screens near stage | October 15
MozFest House Screens | October 8
Guidebook | September 30

All dates listed at the top of our meeting notes google doc.

We will continue to go through the dates up until each deadline...!

C

[consuelamckenzie]

@gideonthomas
I hear these dates might change - Can you please confirm the dates you need all assets by?
Thanks!
Consuela

[Saallen]

Confirming on the 19/9/18 we have the following sponsorship partners and committed to branding these assets.

@consuelamckenzie to confirm what exactly "branded lounge space" means + can this be something the sponsor does on their own ?? And what does ""Reg Area Sponsor sign"" mean?
@consuelamckenzie to confirm that the design assets listed below is accurate.

cc @sabrinang and @marcwalsh for information and ensuring we are matching our commitments
@gideonthomas

List of partner design assets

Presenting festival partner

• Shown in Video reel
• Festival guide callout
• Reg Area Sponsor sign (2 big ones)
• Presenting sponsor logo on entrance sign
• Logo on marketing materials
• Logo on food and bar
• Logo on Step and Repeat
• Logo on volunteer T-shirt
• Registration table branding
• Giant logo floor sticker
• Branding lounge space

Science Fair partner

• Shown in Video reel
• Festival guide callout
• SCIENCE FAIR POSTERS on 6th and 4th floors (2 big ones)

Closing party partner

• Shown in Video reel
• Festival guide callout
• at event entrance- 4th floor sunday night party

Youth Zone partner

• Shown in Video reel
• Festival guide callout
• In entrance to the Youth zone only

[gideonthomas]

@sabrinang would you be able to edit the comment above with the updated list of assets (and qty) you will be creating?

[sabrinang]

@gideonthomas I updated my original comment for this issue and filed new issues for the presenting festival partner assets.

[consuelamckenzie]

@gideonthomas @Saallen @sabrinang

After my conversation and emails with the sponsorship team, they would like you to design the assets and send over to them for approval.

For further clarity on the items above here is an updated sponsor benefits spreadsheet with descriptions for each item. This is the detail of what was promised to our sponsors.

The sponsorship team would like the Presenting Partner logo to show up on in as many places as possible with their titling - Presenting Festival Partner.
This is throughout MozHouse and MozFest.

The lounge space is what the team are devising with PIA.
In terms of design, we need to make sure the 2,500 Mozfest attendee's know we have a lounge space, where it is, and that it's clearly marked when you get there.
The PIA logo has to be displayed in the festival guide, directional signage, entrance signage.

There are three options they have given us for branding - the choice of which logo fits where is yours.
Logo Private Internet Health

If further explanation is needed @jcbarajas can talk you through the detail.

[Saallen]

Hey @sabrinang and @gideonthomas I updated where the science fair partner and the sunday party partner posters will be located- please note this is not in the lobby as origionally thought

[gideonthomas]

FINAL ASSET LIST

Sponsor List

Name	Image	Partnership Type	Link
Sticker Mule	Image	Closing Party Partner	Link
Private Internet Access	Image	Presenting Festival Partner	Link
Internet Society	Image	Science Fair Partner	Link
Samsung	Image	Youth Zone Partner	Link

Here are the list of design assets that need to be created. If there is more than one partner logo for an asset, you do not need to create separate assets for each logo.

Digital

Asset	Dimensions	Presenting Festival Partner	Science Fair Partner	Youth Zone Partner	Closing Party Partner	Qty (tentative)
Website logo - MozFest Sponsor Page	-	Yes	Yes	Yes	Yes	-
Logo in motion graphic video	-	Yes	Yes	Yes	Yes	-

Would you also be able to quickly design a slide template for Science Fair and the main stage (D&D) that has whatever branding we're using for those two events. This is totally optional if you have time.

Print

Asset	Dimensions	Presenting Festival Partner	Science Fair Partner	Youth Zone Partner	Closing Party Partner	Qty (tentative)
Logo in Festival guide on sponsor page	-	Yes	Yes	Yes	Yes	-
Logo in Festival guide on last page	-	Yes	-	-	-	-
Sponsorship Banner	2ft wide x 7.1ft tall	Yes	Yes	Yes	Yes	x2
Science Fair sign (poster)	A2	Yes	Yes	-	-	x10
MozFest Party sign (poster)	A2	Yes	-	-	-	x10
Networking Breakfast sign (poster)	A2	Yes	-	-	-	x10
Closing Party sign (poster)	A2	Yes	-	-	Yes	x10
Youth Zone sign (poster)	A2	Yes	-	Yes	-	x5
Science Fair Food/bar station (poster)	A2	Yes	Yes	-	-	x10
Closing Party Food/bar station (poster)	A2	Yes	-	-	Yes	x10
Generic Food/bar station (poster)	A2	Yes	-	-	-	x10
Step and repeat - with MozFest and Mozilla Logos as well	227cm x 227cm x 30cm	Yes	-	-	-	x1
MozFest House floor display	-	Yes	-	-	-	x5
General use floor display	-	Yes	-	-	-	x10
Floor sticker for lobby	large	Yes	-	-	-	x2
Floor sticker for closing party	large	-	-	-	Yes	x1
Registration table (foamex posters)	A2/A3	Yes	-	-	-	x4
Volunteer T-shirt sleeves	-	Yes	-	-	-	-

[gideonthomas]

@Saallen can you review copy template for the following signs:

Event signs (Science Fair, MozFest House, etc.)

<EVENT NAME>
Sponsored by
<PARTNER LOGO and NAME>
<PARTNERSHIP TYPE>

Food/Bar signs

Food & Drink
Sponsored by
<PARTNER LOGO and NAME>
<PARTNERSHIP TYPE>

Also, Sabrina mentioned that we can't really put stuff up on walls at RSA, so I changed the MozFest House event signs to be floor displays instead.

[Saallen]

Looks great

[Saallen]

@gideonthomas your step and repeat is wrong- its only the presenting partner here- not Sf

[gideonthomas]

Oh nice catch, thanks!