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About The data is related with direct marketing campaigns of a Portuguese banking institution . The marketing campaigns were based on phone calls . Often , more than one contact to the same client was required , in order to access if the product ( bank term deposit ) would be ( or not ) subscribed .
Tanwar-12/Portuguese-bank-marketing
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About The data is related with direct marketing campaigns of a Portuguese banking institution . The marketing campaigns were based on phone calls . Often , more than one contact to the same client was required , in order to access if the product ( bank term deposit ) would be ( or not ) subscribed .
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