An Indonesian Investment Startup focusing in Mutual Fund want to dissect thematic campaign based on user preference to develop marketing strategies. Also finding which campaign is the most profitable since the marketing team have limited budget.
- Data Cleaning
- Scaller
- Elbow Method
- Silhouetee Method
- Clustering Analysis
- Correlation Analysis
- Logistic Regression
- Benefit-Cost Analysis
- Insights and Recommendations
- Full slide in here: Python Deck
- Collab file in here: Collab file