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Sales and Marketing Director at Draft.dev

$250,000 on target earnings, full-time

If you're an experienced sales and marketing team leader, this position is a fantastic opportunity to help scale a quickly-growing service business.

As our Sales and Marketing Director, you'll get the opportunity to guide the growth and impact of sales and marketing operations at Draft.dev and be responsible for managing our budding marketing and sales teams. You'll run day-to-day sales operations, oversee inbound and outbound marketing campaigns, and drive lead generation with the support of your team. Our ideal candidate is a true sales and marketing hybrid, experienced in launching and optimizing digital campaigns and coaching our sales team to perfect their pitch.

SUBMIT YOUR APPLICATION TODAY

Job: Sales and Marketing Director at Draft.dev

About the Company

Draft.dev is a content marketing agency focused on creating in-depth, technical content for growing technology startups. We work with subject matter experts from around the world to create tutorials, blog posts, and e-books for our clients. Founded in 2020, we're small, but have grown from 0 to 90 clients in just two years with plans to double again over the next two years.

Read more in our feature on TechCrunch

We're profitable and bootstrapped in a highly in-demand niche, so now is the perfect time to come in and help grow a high-potential service business!

Day-to-Day Responsibilities:

Sales

  • Hire, train, and grow our marketing and sales teams
  • Establish key performance indicators to track sales and drive process improvements
  • Build relationships with high-value potential clients, partners, and industry experts
  • Provide hands-on training to sales team members through call shadowing
  • Contribute to executive-level business decisions with the CEO and leadership team

Marketing

  • Oversee existing marketing efforts to generate leads and drive awareness
  • Create success metrics to ensure growth in lead generation and promote cross-department transparency
  • Launch, maintain, and optimize our inbound (content, landing pages, referrals, social media) and outbound (paid ads, webinars, email) marketing campaigns
  • Manage website performance & SEO maintenance to make on-page and technical optimizations that increase conversions
  • Lead our content team to create engaging and impactful content to convert new leads
  • Help develop new service offerings to increase revenue opportunities

Skills and Qualifications:

  • 8+ years of experience in sales and marketing roles
  • 3+ years of leadership experience
  • Familiarity with high-touch, relationship-based sales
  • Prior experience developing key performance indicators, sales processes, and lead generation
  • Strong analytical skills: the ability to gather, analyze, synthesize, summarize, and present data
  • Experience with Google Adwords and Google Analytics
  • Advanced SEO knowledge, including keyword research, competitive analysis, link building, on-page, and technical best practices
  • Native-level English writing and speaking skills
  • Work availability in US or EU time zones

Preferred Qualifications:

  • Past developer relations and marketing industry experience
  • Previous experience building sales teams at productized services or agencies

Perks:

  • Flexible hours, location, and mostly asynchronous work (no travel required, although if you want to make events part of our strategy, we have budget for it)
  • $150,000/year base pay rate with on target earnings of $100,000/year
  • Report directly to Draft.dev's CEO and Founder
  • Help shape the direction of a quickly growing small business

Hiring Process:

  1. Submit your application.
  2. Top candidates will join a 30-minute screening call to learn about your experience and the role.
  3. Next, you'll meet with the other directors to learn about the leadership structure and who you'll work with regularly.
  4. Finally, you'll complete a paid trial assignment with a final presentation to our sales and marketing team.

Questions? Email karl@draft.dev for more information.