Ability for amp-ad to refresh itself after declared time

[jasti]

At the moment amp-ad doesn't have a way to refresh itself. Some ad servers would like the ability to refresh themselves after the user has stayed on the page for a certain time period.
@cramforce

[lannka]

I suppose this is speaking about a4a?

For the current amp-ad, it's up to the ad network's SDK to do periodical refresh.

[jasti]

No, don't mean A4A.
At an amp-ad level, we should allow publishers to set how frequently they'd like an ad to refresh. So the runtime can take care of invoking this across any ad server. Any downsides?

[cramforce]

I think it makes sense to implement on the AMP level as this is something that could be implemented as a cross cutting thing, independent of the ad network.

It be interesting to know how many publishers would use it.

[ericlindley-g]

Slotting into the backlog for now, but please correct/update as needed

[jasti]

@ampproject/ads Adserver folks, looking for some input here. Do you hear this feature request from publishers you support? Do publishers want to auto-refresh a slot on a page? if so, priority?

[Rooke]

The demand for this among publishers exists. Sortable had enough of these requests that we allowed the data-ad-refresh="user 30s event 30s time 30s" property to give publishers the ability to specify how they wanted to refresh ads. e.g. If the data-ad-refresh is set to a time (say 30s), the unit will automatically refresh after 30s in the viewport. I wouldn't call this a high priority issue though, not that many pubs use this feature.

[ghost]

Hello all,

From our end, we actually haven't had any requests for auto ad refreshes on
AMP pages. Just as an FYI, we have a couple publishers on regular mobile
web (that are on DFP) that use the DFP auto refresh feature, but even those
pubs are few, and haven't requested the same on AMP.

Best,

Rahul

On Tue, Jul 19, 2016 at 4:43 PM, Michael Rooke notifications@github.com
wrote:

The demand for this among publishers exists. Sortable had enough of these
requests that we allowed the data-ad-refresh="user 30s event 30s time 30s"
property to give publishers the ability to specify how they wanted to
refresh ads. e.g. If the data-ad-refresh is set to a time (say 30s), the
unit will automatically refresh after 30s in the viewport. I wouldn't call
this a high priority issue though, not that many pubs use this feature.

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[jasti]

Thanks @Rooke and @yieldmo-rao! We'll slot this into backlog unless any other adserver objects and work on higher priority things.

[jmheist]

@jasti, Meredith is looking for this feature, or a way to hack it ourselves. any chance this will move out of the backlog soon?

[jasti]

Hey @jmheist - I don't think this is being looked at as priority. We'd welcome if you are willing to implement the ability to refresh ads as a general functionality in amp-ad.
Would you be interested? If so, could you please create an ITI?
Thanks!

[jasti]

Closing because of lack of priority.

[jasti]

Reopening because of request from the publisher working group.

[jmheist]

How do I become apart of this working group? I asked for this for Meredith and got nothing.

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On Wed, Mar 22, 2017 at 1:33 PM Vamsee Jasti ***@***.***> wrote: Reopened #4038 <#4038>. — You are receiving this because you were mentioned. Reply to this email directly, view it on GitHub <#4038 (comment)>, or mute the thread <https://github.com/notifications/unsubscribe-auth/ANoxtvtGyKi7Kcm5s5gYNwR3AuLmOUnAks5roWmGgaJpZM4JK73u> .

[jasti]

Please join here: https://groups.google.com/forum/#!forum/amp-news-publishers-wg
We had a session this morning and slides from the session are posted to the group.

[jasti]

This can be split into 3 sub features:

• Ability to refresh a sticky ad with a specified time limit. Minimum is 30 seconds.
• Ability to refresh any ad with a specified time limit. Minimum is 30 seconds.
• Ability to refresh ad ad when a user scroll back or forward an that was already previously viewed as if the ad is being loaded for the first time.

[ghost]

We have a client that just asked for this as well.

[keithwrightbos]

We plan to start on this in the next week or two. Will make sure to keep people updated.

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On Mon, Apr 17, 2017 at 6:25 PM Jerimiah Welch ***@***.***> wrote: We have a client that just asked for this as well. — You are receiving this because you are subscribed to this thread. Reply to this email directly, view it on GitHub <#4038 (comment)>, or mute the thread <https://github.com/notifications/unsubscribe-auth/ABr0L3pMkoCaPbbQhewHdK0sGEEneV-Nks5rw-bXgaJpZM4JK73u> .