[improve][website] Optimize SEO Strategy | Improve Search Visibility of Pulsar Documentation

[zuobiao-zhou]

⚡ Issue

Hi, community! In recent years, the Apache Pulsar community has experienced rapid development, with fast version iterations and rich documentation content, bringing many pleasant experiences to users. Nowadays, an increasing number of users are searching for Pulsar content online, and the search visibility of official documentation has become increasingly important (higher organic search rankings can enhance the project's visibility and competitiveness). Therefore, I would like to enhance the search visibility of Pulsar documentation by optimizing the SEO (Search Engine Optimization) strategy.

🤔 Propsal

1. Improve Document Quality: From the perspective of Pulsar users, conduct a comprehensive review of Pulsar documentation, identify issues, provide suggestions, and submit corresponding changes.

2. Implement Featured Snippets: Optimize the content of the documentation to make Pulsar documentation appear as featured snippets, displaying as the first result in Google searches and increasing the click-through rate of the documentation.

3. Add Metadata: Add descriptive metadata to the documentation to optimize the summaries in Google search results, enhancing the quality and relevance of the search results.

4. Add Alt Tags: Add alt tags to images to enhance the readability of the content.

💡 Example

For Proposal 3: We can add Front Matter in Markdown file.

---
title: title of the article
keywords: [ 'keyword1', 'keyword2', ... ]
description: brief description of the article
---

For Proposal 4: We can add alt label for images in Markdown file.

![Alternative Text]( Image Path "Image Description" )

❓ Problem

I don't have a specific solution for Proposal 1 and Proposal 2 yet. If you think there are areas in the documentation that need improvement or if you have any suggestions regarding generating featured snippets, please feel free to discuss them below. Of course, any other ideas are also welcome. I am looking forward to hearing from everyone.

[hpvd]

For Part 2 (and in general to enhance ranking), it would help to add "structured data markup" to the pages.

overview:
https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data

maybe type "how to" would be a good fit (at least for some parts of doc)
https://developers.google.com/search/docs/appearance/structured-data/how-to

and type faq may also fit:
https://developers.google.com/search/docs/appearance/structured-data/faqpage

But as always with seo, there is no garantie that it will be used/shown by Search engines, but its a step to increase the probability...

[zuobiao-zhou]

Yes, no one can guarantee that SEO will definitely be effective, but the points you mentioned are very useful. I will go ahead and delve deeper into them. Thank you very much.