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Voter-Support-Prediction

This is a project I did for DC based analytics company BlueLabs.

BlueLabs is an analytics, data, and technology company formed by senior members of the Obama for America analytics team.

In this project, I built a model that predicts voter's probability of supporting the Democratic candidate versus the Republican candidate for BlueLabs.

The main work I did in the process of building the predictive model:

  • Missing data imputation
  • Feature extraction and feature engineering
  • Feature selection
  • Parameter tuning using grid search
  • Cross validation
  • Optimal threshold value selection

One machine learning model is trained and tested:

  • Gradient Boosted Tree using xgboost

Model performance is measured by AUC score. Final model AUC: 0.921.

Upon the results of prediction model, several suggestions are made to end users at different levels, which can be found in the summary report.

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Prediction of voter support in presidential election

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